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As we enter 2025, CEOs in Switzerland find themselves navigating a landscape marked by cautious optimism and complex challenges. While geopolitical shifts, technological advancements, and hopes for political stability and conflict resolution inspire confidence, issues like climate change and evolving regulations temper expectations.
Only two years after GenAI arrived on the radar of most executives as a transformative course, companies are adopting it at scale, globally. At the same time, climate-related uncertainties demand flexible strategies and proactive engagement. Ultimately, CEOs in Switzerland are navigating an era of transformation where challenges and opportunities are closely intertwined.
By leveraging AI, embracing adaptive strategies, and committing to innovation through effective decision-making, Swiss business leaders can turn uncertainty into competitive advantage and ensure sustainable success.
CEOs in Switzerland are striving for safety and security to maintain their status as a trusted market. This is reflected by the fact that they still view cyber risks as their top threat, with 37% saying that they feel highly or extremely exposed.
How confident are CEOs in today's economy?
What opportunities and threats do they see on the horizon?
The two greatest challenges cited by CEOs in Switzerland when it comes to making climate-friendly investments have been a lack of demand from external holders and regulatory complexity. Both these figures were even significantly higher than the year before.
How will Artificial intelligence shape the future of business and society, and fuel transformation in the decade to come?
How will Climate and sustainability actions shape the future of business and society, and fuel transformation in the decade to come?
To stay relevant, Swiss companies are stepping up collaboration, for example between sectors and academia, to leverage AI and other emerging technologies. CEOs recognise that future competitiveness will depend on differentiating products and services while also capturing new customer segments.
What transformation actions have CEOs in Switzerland taken over the last five years?
A global trend
Despite a healthy, mature, core business, CEOs in Switzerland also show an appetite for seizing and leveraging new technologies to differentiate themselves and maintain their competitive advantage in the market.
Four out of five CEOs (85%) in Switzerland are confident in their strategic planning process, 84% in their budgeting process and 80% in their risk management processes.
The top processes described by CEOs as having “evolved in an unplanned way” are tax (18%), talent management (16%) and procurement (12%).
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Consumer markets CEOs are charting new paths: tackling inflation and supply chain challenges by prioritising agility, boosting efficiency and embracing climate initiatives to secure sustainable growth as consumer behaviours change.
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Amid climate and geopolitical challenges, energy, utilities and resources companies are making gains in sustainability. By harnessing AI and transitioning to renewables, they can lead a unified move toward a resilient future.
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Financial services firms, which face significant risks from technological and cyber disruptions, are transforming their business models by using AI to foster innovation and growth.
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CEOs in our survey express doubts about their companies’ long-term viability. This finding underscores an opportunity for governments and the private sector to collaborate, balancing regulation and technology to facilitate sustainable growth.
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Healthcare CEOs are optimistic about short-term growth but less positive about their companies’ long-term prospects. Rapid industry changes and AI advancements require reinventing business models to make the most of new opportunities and ensure continued success.
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Industrials and services companies are reinventing their business models to drive growth, actively exploring new sectors while balancing the pursuit of long-term AI transformation with the demand for immediate results.
Industrial Manufacturing & Automotive Territory Leader, Partner Assurance, PwC Switzerland
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Companies in technology, media and telecom are harnessing AI to reinvent their business models, with the aim of enhancing innovation and efficiency while spurring transformative change in other industries.
https://pages.pwc.ch/view-form?id=701Vl00000VdudCIAR&embed=true&lang=en
CEO, Zurich, PwC Switzerland
Stéphanie Tobler Mucznik