PwC Digital Leadership Summit 2025

Vivian Mohr is Executive Board Member at Bauer Media Group, and President of Bauer Media Audio. 

With over a decade of experience in media strategy and transformational change, he previously served as CFO and COO of Bauer Media Group's OCP business. Vivian has successfully led major mergers and integrations, notably in Switzerland's media industry and BMG’s entry into the outdoor space. In his current role, he is overseeing BMG’s activities in outdoor while driving the evolution of Bauer Media Audio, focusing on the implementation of a transnational and future-oriented strategy. 

Laura is the CEO of Hotelplan Group since January 2021, having served as a Board Member from 2018 to 2020. She is also on the Board of Directors for Switzerland Tourism and NZZ.

Previously, Laura was at UBS for nearly six years, where she held senior roles in digital distribution and analytics. Before that, she led sales strategy at NZZ and was an Associate Principal at McKinsey & Company, working in Zurich, Amsterdam, Dubai, and Johannesburg. She also taught AI Management as a faculty member at HWZ University of Applied Sciences.

Steven is the CEO of Adcubum AG since November 2022. 

He previously served as CEO of Comparis Group from 2019 to 2022, focusing on transformation and growth. At NZZ, Steven was Managing Director from 2015 to 2018, leading digital transformation efforts. Before that, he worked at McKinsey & Company as an Associate Principal, specialising in strategy and transformation across various sectors. He is married and has 4 children.

Prafull is a partner and tech & data leader FS at PwC Switzerland and part of the EMEA Cloud and Digital leadership team.

He is drawing on 20+ years of senior management and consulting expertise. A key advisor to C-level executives, his experience spans the banking, insurance, and high-tech industries. He specialises in technology strategy, data management, and cloud transformation.

Nimrod Malinas is an entrepreneur redefining the way people use robots. 

As the founder and CEO of Robonnement, he is democratising the robotics industry with his Robot-as-a-Service (RaaS) model, making automation accessible to businesses worldwide. While still a startup, global brands like Mercedes, Porsche or Schneider Electric are already using the robots from Robonnement to simplify hazardous and repetitive industrial jobs.

Recognised on the Forbes 30 Under 30 Switzerland list, he has rapidly become one of the most influential figures in European tech innovation. Under his leadership, Robonnement won the Swiss Digital Economy Award 2024, solidifying its impact on the future of automation. 

Ulrich Amberg is the CEO of SwissDrones, a leading manufacturer of long-range uncrewed helicopter systems for aerial intelligence gathering. 

With a background as a consulting partner and experience in co-founding start-ups, Ulrich led SwissDrones to global success, focusing on surveillance and inspection missions. His strategic expertise and focus on advanced technology and regulatory compliance made SwissDrones a leader and a perfect fit for our panel “business model in the digital age“. 

Pranay is the CEO and Co-Founder of Enterprise Bot, a pioneering company specialising in AI-driven customer service automation solutions.

With a history of entrepreneurship since the age of 18 and a talent for bridging the gap between technology and business, Pranay steered Enterprise Bot to international recognition, emphasising innovation in financial technology. His visionary leadership and expertise in fintech and AI positioned Enterprise Bot as a trailblazer, garnering accolades such as inclusion among the top 10 Swiss Fintech founders by Venture Lab, Switzerland.

Raymond is the CTO and Head of the Technology business department at Partners Group, also serving on the Global Executive Board.

With an impressive 31 years in the industry, Raymond has contributed significantly, including eight years at Goldman Sachs and the co-founding of an ETH spin-off in computational finance. His extensive experience and academic prowess, underscored by a PhD in computer science from the Swiss Federal Institute of Technology (ETH) in Zurich, drive innovation and technological advancement at Partners Group, solidifying its status as a leader in the global market landscape.

Martha is a globally renowned digital transformation strategist and honored as a "Top 100 Women of the Future". She is also a dedicated Peace Ambassador for the UN.P.F.

Martha is the CEO and founder of the Marthaverse, bringing over two decades of leadership experience from Fortune 500 companies such as AXA and UBS. She has held board positions at Generali Switzerland and Generali Investments, and served as a senior advisor at UBS.

As a faculty member at The Fast Future Executive, Martha advocates for LGBTQIA+ inclusivity through her work with the World Metaverse Council and Choice. Recognised among the "Top 100 Women of the Future" and "Top 100 Business Women in Switzerland", she effectively combines innovation and social responsibility to drive positive societal impact.

Gustav, an accomplished leader at PwC, has played a pivotal role in the firm’s success. With his expertise in large-scale transformation projects, strategy development, organisational change and business model innovation, Gustav has become the CEO of PwC in 2024.

Gustav has over 25 years of experience working closely with our clients to consult on their large-scale transformation projects, strategy development, organisational change, and business model innovation. Gustav has become the CEO of PwC in 2024. He holds degrees from the University of Zurich and Harvard Business School and is a proven economist specialising in finance.