A trusted partner to deliver the outcomes you need
In competitive sport, results are everything. We help leagues, teams, investors, media organisations and venues realise their potential. Whether you’re looking to improve fan engagement or find new routes to growth, we’ll find and deploy the right strategies and technologies for you to transform more effectively and change operating models.
Our specialist sports team combines experts in tax, deals, risk, workforce and more, all of whom have particular experience in delivering results for organisations across the entire sports sector. We’ll bring these specialisms together as your trusted partner to find growth in ways that protect your brand, people and culture. It’s an approach that allows us to see the whole picture — with diverse teams that combine industry expertise, sector specialisms, and powerful technology to provide the outcomes you’re looking for.
We’ve advised a wide range of clients globally, from clubs, franchises, leagues and governments to sovereign wealth funds and private and institutional investors. And we’ll work with you throughout, from single activities to building a movement for change, helping leadership understand and adapt to an evolving landscape, so you’re always in control of the direction you’re heading. For your business, your people and your fans.
“Sporting organisations need a trusted and credible advisor that can help them continually transform for growth. At PwC, we’re a team that sees the whole picture, combining our widespread expertise with powerful capabilities to deliver the trusted change you need and your fans want”
Reto Brunner
Partner, Advisory
PwC Switzerland
LinkedIn
Keep pace in an evolving sports industry with the right strategy
Transform operations and empower your workforce
Changing the structure or focus of a sporting organisation can be a unique challenge. But increasing media scrutiny, regulatory challenges, and strategic shifts means it’s also essential for continued success.
Transforming in the right way requires a partner that can see the whole picture.
We bring together industry, business, strategy, talent, HR, data analytics and technology to help you transform from the top down. And not just the functional elements of your organisation, but the culture, workforce and leadership, too.
However you’re looking to evolve, we’ll help you build a movement for change, to continually transform for growth in a way that protects your brand, your people and your culture.
Use technology to transform for success
Technology plays a crucial role in sporting organisations meeting ongoing growth ambitions.
But whether it’s looking to new technologies such as GenAI and machine learning to improve efficiency, or cloud solutions to improve experiences, independent technology solutions won’t work.
Organisations need to spend on data, infrastructure and upskilling leadership to really see results. We bring together relevant sector expertise and technology experts to develop a successful digital transformation roadmap to unlock your true potential, from new technology stacks to help your workforce, to smart venues that revolutionise the fan experience. And we’ll help you deploy, manage and run this change at every stage.
Use data and insight to improve fan loyalty and engagement
Data has become a critical component in finding opportunities and unlocking new value. Those organisations that can responsibly commercialise data will find more profitable growth, attract investment and sponsorship, set themselves apart from competitors and engage fans better across all global markets.
Our team of data experts can help you better understand the nuances of your organisation - which data to use, when and why.
And with cross-sector expertise and powerful technology relationships, we’ll help you commercialise that data, to enable profitable growth, set you apart from competitors, make smarter decisions and engage fans better across all global markets.
Realise greater value in deals and investments
From large corporates to sovereign wealth and private equity, investor interest continues to be drawn to sports. To ensure investment that realises and protects value, it’s essential organisations are ready when new commercial and investment opportunities arise.
But as such a unique asset, investment in sport requires careful consideration. We’re able to bring together a global network of experts with the best of PwC's technology capabilities to deliver exceptional services that guarantee success, whether that’s attracting investment and finding suitable buyers, managing risk and compliance, navigating tax implications, unlocking capital for infrastructure, and more.
How we can help
We help sports organisations identify new growth opportunities and optimise their operations. Through new perspectives and strategies, enhanced returns and a firm grip on the risks that they face, we empower our clients to navigate an increasingly disrupted market.
Our multidisciplinary team has a broad array of skills that can help you address your business challenges in a wide variety of contexts. With in-depth knowledge of the market and hands-on experience either consulting or working for international federations, mega-events and leading sports marketing agencies, our specialists harness a cross-service (advisory, assurance and tax) and independent approach to add value to your business.
Sports federations
We help you devise new strategies, optimising project portfolios, designing and adapting your organisational structure and processes, and improving your event operations. The goal is to help you meet the challenge of waning trust in sporting bodies and technological advances that are altering your business environment by improving your governance, assessing the risks you are facing, innovating, and embracing change.
Leagues and teams
We offer services ranging from thought-leadership research, market entry analysis, fan engagement and digital strategies, ticketing and hospitality program design to business planning and valuations for leagues and teams seeking to hone their business and operations strategy. The idea is to help you exploit the increasing international appeal of sports leagues and mega-teams and expand your brand to compete for attention on a global scale.
Agencies and media
We advise rights holders and broadcasters on new ways of exploiting rights, sales and acquisition strategies, and valuations. The goal is to help you harness the disruption of the traditional sports rights value chain and engage directly with fans through new digital solutions – for example, by making the transition from a traditional free-to-air broadcast market into a digital media solution.
Private investors
We work with our deals team to offer M&A advisory services to both targets and acquirers in the sports and entertainment industry. The aim is to help you professionally harness the specific benefits of an investment in sports properties by developing the right pre-deal strategy, identifying issues and negotiation sticking points, and making adjustments that deliver post-deal synergies and improvements.
Sports and equipment companies
We work closely with PwC's retail and consumer experts to support leading sports apparel and equipment brands with their corporate strategy, distribution channel decisions, and digital transformation. The objective is to help you tackle the challenges and harness the growth opportunities emerging from increasing health consciousness by finding ways to tackle online sales, identifying the optimum business model to work with distributors, striking an appropriate balance with your own stores, and positioning your brand to best effect.
Event organisers
We advise you if you're bidding for or organising a major international sporting event and provide assistance with financial feasibility, budgeting, project planning, project management, organisational structure, and economic impact studies. The aim is to help you deliver successful events despite growing complexity, capital investment, and personnel challenges, as well as the increased scrutiny of legacy and sustainability issues.
PwC’s Global Sports Survey
Our Experts
Partner, Risk Consulting, Risk Consulting Leader TIS (Trade, Industry, Services) and Internal Audit, PwC Switzerland
+41 79 816 27 00
