Artificial Intelligence

We don’t just bring tech. We bring results.

AI isn’t just a new set of tools. AI is changing the way we work, live, and connect with the world. From efficiency through task automation, to data analysis for smart business decisions and beyond, AI is already starting to change everything.

At PwC, we don’t just talk genAI, we've been living AI for years. We turn our experience into your advantage, are our own client zero and we make AI work for you too. We show you how you can successfully use AI in your organisation and support you in the strategic and practical implementation.

Are you ready to experience the power of a better and more efficient business with AI?

AI that scales smart and stays secure.​​

Maximise impact with AI that adapts and protects. ​​


AI for your and our business: balancing technology and ethics

We are a community of solvers. Our consultants, engineers, developers, data scientists, and design specialists share their expertise and use the newest technology to implement and manage generative AI solutions. Our success is based on a human-led, tech-powered approach, strengthened by partnerships with top tech companies and academic institutions. 

We leverage our broad AI expertise to drive positive business outcomes for our clients, fostering innovation, and setting the stage for future growth. With an emphasis on governance, privacy, security, ethics, and responsible design, we assist in building applications to better serve both customers and employees – and all C-level positions.

Artificial Intelligence in Advisory

With the rapid evolution of AI technology, combined with human capabilities, enterprises can significantly benefit from the application of data science on various data types, the automation of tedious tasks, as well as an automatic understanding of text, documents, and visual information. We can help you and your organisations by adopting and strategically leveraging AI.

Applied AIData Insights & Automation

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Artificial Intelligence in Assurance

It is anticipated that AI will revolutionise our audit process, as it does with many other businesses and organisations, by automating, accelerating, and enhancing business procedures, creating transformative change at scale to deliver value to our clients.

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Artificial Intelligence in Tax and Legal

The evolution of AI technology offers substantial benefits to enterprises, particularly in the form of data science and task automation. By embracing generative AI, corporate legal departments can improve efficiency, decision-making and strategic partnerships. These advantages come alongside reductions in cost.

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With AI we create an additional competitive advantage for our customers and support them in taking a leading position in their industry.


PwC Switzerland is investing CHF 50 million to expand and scale its AI capabilities. We want to help clients reimagine their businesses through the power of AI, build trust, and drive sustained outcomes. This investment underlines PwC’s approach to drive human-led, tech-powered solutions. AI with PwC.​

Read our press release

CHF 50mio.

for the future

Why AI matters for the C-suite

CEO

As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organisation to unlock new revenue streams and enhance efficiency at scale.

CIO/CTO

As a CIO/CTO, your primary role is to ensure that AI becomes an integral part of your overall technology strategy, driving innovation and enabling digital transformation. Focus on aligning AI initiatives across the organisation to enhance operational efficiency, optimise processes, and deliver impactful solutions. 

CFO

As CFO, you have two big tasks with generative AI: to help increase your organisation’s return on investment (ROI) and to transform your own function. To support the organisation, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.

COO

To operationalise GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.

Other senior executives

PwC is committed to helping businesses become AI-first leaders in an AI-led economy. With our deep industry expertise, strategic collaborations, and commitment to Responsible AI, we are uniquely positioned to help you harness the power of AI to drive sustainable growth and competitive advantage.


Our generative AI solutions powered by Microsoft

Microsoft CoPilot

Make work more productive — and enjoyable. Create an intelligent workforce experience and drive new ways of working with Microsoft 365 Copilot built on technology you use every day with a customized, end-to-end experience and integrations to suit your use cases.

Chat tools 

Remove the risk from public and open-sourced models by creating a private version of ChatGPT using Azure OpenAI and Power Platform. With Microsoft Azure’s technology stack, you safely and securely customise it to your unstructured data. We know first-hand how well this can work: ChatPwC is currently taking productivity to new levels across our business. 

GenAI Strategy

We help organisations discover their generative AI market potential by assessing their ambitions and value proposition. We offer an unbiased professional perspective on the business cases that your tools cover and prioritise them based on feasibility and potential. 

Generative AI business model design

We help companies leverage generative AI to exploit economic opportunities provided by digital services and solutions, supporting the development of use cases based on existing implemented products. By enabling organisations to lead the way with a thorough understanding of profitability and market readiness, we ensure they are at the forefront of their industry.

Generative AI capability design and built up

We start by understanding the baseline of organisations’ current AI capabilities, then identify gaps and define requirements for implementing generative AI. From there, we determine the necessary initiatives and design a roadmap for successful implementation, followed by hands-on support for smooth execution. 

Generative AI operating model

By designing a structural organisation that embeds generative AI in all appropriate business functions, we focus on meaningful business alignment, an generative AI-enabled process organisation for effective collaboration, and viable and sustainable organisational structures. 

Automation and knowledge modernisation

Join the future of knowledge work by enabling generative AI on Azure OpenAI to drive productivity improvements in repetitive tasks such as knowledge capture, process automation and content generation. Our solution and AI factory model can take you from ideation to execution: mapping challenges, preparing your data and workforce, and more.

Process Automation 

Our team is dedicated to helping you to better understand and improve your processes. By using process mining, machine learning, and AI, we help you gain data-driven insights with a focus on finance and HR processes.

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GenAI Azure quickstart

Start your AI journey by deploying and configuring Microsoft Azure OpenAI API endpoints and integrations with foundational infrastructure. By leveraging the security, scalability, and seamless integration offered by the Azure cloud platform, organizations can confidently develop powerful AI solutions while ensuring the confidentiality and integrity of data within their own environment.

Responsible AI framework

At a time when trust is more important than ever, we're the authorities on trust by design. Our Responsible AI framework addresses cyber, privacy, compliance, bias, performance, ethical risks and more to develop a strategy to navigate the tradeoff between the risks and opportunities of AI. Our methodology is designed to work with Microsoft’s secure technology alongside its RAI guiding principles.

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Let's make AI work for you

What boards should know

The board has a role to play in overseeing trusted AI systems to help safeguard the company while delivering value.

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A CIO guide to generative AI 

Learn how to embed generative AI into your operations and how an AI factory can increase productivity, deliver results and achieve ROI quickly.

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The digital CFO

AI-supported forecast models and predictive data analysis in the financial sector can help to strengthen the strategic role of CFOs within the company. 

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What is Responsible Enterprise AI?

With the commitment to digital ethical guidelines, a company helps to shape the digital transformation in a responsible manner that’s in the best public interest. 

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What does AI mean for your customers? 

Generative AI will transform how organisations are identifying, understanding, and engaging with their customers. 

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How will AI change our audit practice?

The prototype capability eliminates the need for manual search through significant volumes of accounting and auditing guidance.

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Together, we build trust

Real-world experience, in every product

PwC is proud to have been named a Leading AI Service Provider in The Forrester Wave™: AI Service Providers, Q4 2022. The report states that ‘PwC sparks intelligence in the digital business, focusing on business and digital transformation’.

Together, we solve for you. Our strategic partnerships: 

PwC alliances and ecosystems

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Our AI Center of Excellence

We're actively advancing the generative AI journey within PwC Switzerland. Our AI Center of Excellence combines 16 leading experts from different fields and will serve as an internal centralised resource for information gathering. It will be developing strategies to better address our clients' needs and guide them through AI transformation with value-added services.

Sebastian Ahrens

AI Center of Excellence Leader, PwC Switzerland

+41 58 792 16 28

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Get in touch with our community of solvers
Christoph Schärer

Christoph Schärer

Tax and Legal Innovation, Transformation & Disruption Leader, PwC Switzerland

Gianfranco Mautone

Gianfranco Mautone

Partner and Forensic Services and Financial Crime Leader, PwC Switzerland

Matthias Leybold

Matthias Leybold

Partner, Cloud & Digital, PwC Switzerland

Yan Borboën

Yan Borboën

Partner, Leader Digital Assurance and Cybersecurity & Privacy, PwC Switzerland