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About the event
As an extension to Microsoft‘s AI Tour Event in Zurich in March 2025, we’re inviting selected clients to a unique event hosted by PwC and Microsoft.
A lot has happened in the two years or so since the world was hit by the GenAI storm. As companies tread the line between opportunity and new tech risk, two big questions loom: How much true business value has the new GenAI reality helped create so far and, importantly, where are we heading? And how will we effectively create, capture and measure AI-enabled business impact?
Together with our partner Microsoft and a line-up of eminent academic and industry leaders, we’ll be tackling these questions with you from the perspective of four different functions: sales & marketing, finance, human resources and, of course, cyber.
Why attend?
The event will be unique opportunity to find out what’s going on in GenAI, what’s working in terms of boosting top-line growth, and what the future holds – in short, the chance to gain precious ideas and inspiration to boost the contribution of your own business function!
Agenda Highlights
Impulse speech
On the quest for business value:
When looking for truly tangible business value creation through AI, initially the focus has been on M365 Copilot to drive personal productivity. Value cases with true impact on top or bottom line have been challenging to find and greatly depend on individual adoption levels. Pivoting from personal productivity to process optimisation, significant value creation now comes within reach.
We will share a view of PwC’s and Microsoft’s market-leading approach to Copliot Agents and the value promise it holds.
Matthias Leybold
Partner at PwC Switzerland
Sonja Meindl
Enterprise Commercial Director, Member of the Executive Board at Microsoft
Keynote speech
Surfing the multiple waves of the AI tsunami:
AI is transforming industries, redefining the skills that are relevant, and reshaping the global landscape of geopolitics and influence. José Parra Moyano, professor of digital strategy at IMD, will speak about how to use Generative AI to generate tangible and measurable business value beyond the hype. Moreover, he will challenge conventional thinking about the broader implications of the adoption of this technology. What jobs will evolve, and which skills will become indispensable? How will AI influence global power structures, and what can businesses do to stay ahead? With practical examples and actionable insights, this session will provide a clear roadmap for harnessing the potential of AI while addressing the societal shifts it brings. Prepare to engage with the complexities and opportunities of the AI era.
José Parra Moyano, PhD
Professor of Digital Strategy at IMD
Breakout sessions
Marketing and Sales
AI in Marketing & Sales: A simple yet challenging transformation journey:
Join us for an engaging and insightful session where we delve into the revolutionary power of AI in Marketing & Sales. Participate in our panel discussion with Simona Gabetti from ABB who is currently navigating the various facets of this transformative journey. We'll explore how to bridge the divide between the simplicity of capturing the values provided by AI and overcoming the structural challenges and business frictions faced by today's organisations.
Simona Gabetti
Head of CRM at ABB
Roger Lay
Partner, Customer Transformation at PwC Switzerland
Finance Operations
Smarter decisions with AI and UDM (Unified data model):
Join us to discover how AI drives insights-driven decision making. Explore real-world use cases where AI increases efficiency and effectiveness along finance processes. Learn how a unified data model (UDM) is the foundation for a single source of truth for smarter decisions.
Rói Dam Joensen
Director Finance Infrastructure & Digital at Novo Nordisk
Peter Keppler
Senior Manager at PwC Switzerland
Cyber Security
Building a hybrid IT-OT SoC leveraging the Microsoft Security Stack:
As AI-driven automation transforms our interconnected world, it introduces new risks to our critical systems and technology. In response, organisations and nations are focusing on secure, resilient infrastructure.
We will take you through our 4-year journey of building and operating a hybrid IT-OT SOC (Security Operations Center) for a global manufacturing client in the energy sector. Learn how our approach to innovation and resilience protects employees, IT systems, manufacturing equipment, and critical infrastructure by utilising Microsoft Security tools and AI capabilities.
Neil Margolius
Industrial Cyber Security Lead at PwC Switzerland
Miky Wirth
OT Security Senior Associate at PwC Switzerland
HR and skill based organisation
Skills and collaboration insights - enhancing employee productivity through employee experience and promoting lifelong learning:
Up until now, the AI HR function has supported insights on employees through standard reporting on data from operational systems and some surveys. By incorporating unstructured data into these insights, you can significantly reduce the need for surveys and enable a more intuitive employee experience (EX). Additionally, leveraging unstructured data, such as collaboration data, can enhance employee engagement and productivity. By uncovering your internal social network and identifying the interests of your employees, you can empower life-long learning and improve succession planning.
Britta Gross
Partner, People and Organisation at PwC Switzerland
Leadership Dialogue
PwC Switzerland’s chairman, Sebastian di Paola, will be joined on stage by one of the leading industry figures as well as an eminent thought leader from our partner Microsoft. Sebastian will host a very honest reflection on today’s two big questions: what has GenAI really helped us achieve so far in terms of true business value capture and where are we heading in terms of GenAI enabled business transformation and the promise of significant top and bottom-line impact.
We invite you to actively participate and share your thoughts in this debate.
Sebastian di Paola
Chairman at PwC Switzerland
Christian Thier
Financial Services Industry Lead, Member of the Executive Board at Microsoft
Agenda
| 1.00 pm | Arrival and registration |
| 1.30 pm | Welcome and introduction |
| 1.40 pm | Impulse speech |
| 2.00 pm | Keynote speech |
| 2.45 pm | Coffee break |
| 3.15 pm | Breakout sessions |
| Marketing and Sales | |
| Finance Operations | |
| Cyber Security | |
| HR and skill based organisation | |
| 4.15 pm | Leadership Dialogue |
| 4.45 pm | Wrap up and closing |
| 5.00 pm | Apéro riche |
Note: the agenda is still subject to change
Location
Language
Please note that this event will be held in English.
Register today
Please note that this event is aimed at CMSOs, CFOs, CHROs, CISOs, CDAOs, CIOs, CTOs, key decision makers, an other responsibles for Digital, Data & AI initiatives. Places are limited.
https://pages.pwc.ch/view-form?id=701Vl00000RzhIHIAZ&embed=true&lang=en
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