PwC's Assurance Transformation Study 2024

Redefining the Audit: The Impact of Digitalisation in Finance and Accounting

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  • Report
  • 19 minute read
  • 18/10/24

The ongoing evolution of technology is fundamentally transforming the finance function, marking a significant shift from traditional practices to more dynamic, technology-driven approaches. As organisations adopt new technologies, the finance function is becoming more strategic, efficient, and transparent. This transformation is not only reshaping how financial data is managed and analysed, but also redefining the audit approach to ensure accuracy and compliance. PwC’s 2024 study on digitalisation in finance and accounting, based on a survey of 153 Swiss executives, examines how emerging technologies are driving change, the key improvements seen in recent years, and their future impact on the audit profession.

15%

of Swiss organisations have completed the digital transformation of their finance and accounting functions

94%

of respondents see the upskilling of employees as the most important requirement for improving finance and accounting processes

90%

of companies identify controlling and management accounting as the areas with the greatest potential for efficiency gains through technology solutions

67%

of organisations plan to upgrade their current ERP systems or implement new systems and technologies

Auditors are increasingly leveraging advanced technologies to enhance their ability to detect anomalies, perform more thorough analyses, and provide deeper insights. This shift enables a more proactive, continuous audit approach that strengthens governance and improves risk management practices. Technologies like artificial intelligence (AI) allow for real-time data processing, predictive analytics, and enhanced decision-making capabilities. For example, AI-powered tools automate routine tasks, reducing the potential for human error, and freeing up finance professionals to focus on strategic, higher-value activities.

While the benefits of digitalisation - such as increased efficiency, accuracy, and cost savings - are clear, they also come with risks that must be carefully managed. Cybersecurity threats, data privacy concerns, and the ethical implications of using AI are key issues organisations need to address. Trust in AI systems is paramount, as reliance on AI-based decision-making must be balanced with strong ethical standards and transparency to maintain stakeholder trust.

Our study "Redefining the Audit: The Impact of Digitalisation in Finance and Accounting” explores how these technological advancements are reshaping the finance function and the audit process. It identifies future trends and provides a benchmark for organisations on their transformation journey. By maintaining a focus on trust and ethics, organisations can successfully navigate this transformation and position themselves for a future where finance and audit are not only more strategic, but also more reliable, accurate, and value-driven.

Transforming finance and audit

85%

of organisations are currently transforming their finance function or plan to do it within the next 3 years.

IT landscape – a mix of cloud and traditional

First and foremost, comprehending the IT system landscape is essential, as it lays the groundwork for effective data management in finance and auditing. In today’s environment, where balance sheets, reports, and other key financial information are heavily IT-dependent – and given that auditing is inherently data-driven – the systems in place directly determine the effectiveness, accuracy, and integrity of audits.

Three quarters of respondents report a homogeneous IT system landscape for finance and accounting. Those planning to upgrade to or implement a new ERP system within three years (67%) are more likely to have homogeneous systems, while those with no ERP plans (24%) are more likely to have heterogeneous systems.

Companies use a mix of mostly cloud-based solutions (SAP, Microsoft 365) and traditional software (Excel, Abacus).  While some respondents list Excel as one of their ERPs, it is important to note that Excel is a spreadsheet tool, not an ERP. On the other hand, Abacus is a robust ERP solution, particularly well-suited for the middle market. For companies with revenues of CHF 1 to 99 million, Abacus and SAP are the primary ERP systems. Smaller companies (1 to 499 employees) are less likely to use SAP, while larger companies (2000+ employees) are more likely to use SAP as their primary ERP.

Transformation is underway – but there is still a long way to go 

Just over half of the organisations are in the process of transforming with almost a third having plans to transform within the next 3 years.

15% of companies report that their transformation is complete, 55% are in the midst of transformation and 30% are planning to transform within the next 1 to 3 years. The size of the company affects the progress of its finance transformation: organisations with more than 2,000 employees are significantly more likely to have their transformation underway (65%), while those with less than 500 employees are more likely to be in the planning stage of their transformation (38%).

The adoption of cloud computing is on the rise, with 59% of respondents in our study stating that they are currently using cloud technology. The market recognises its potential to transform their processes through scalability, flexibility, and cost efficiency. Many organisations are increasingly adopting cloud services as a gateway to advanced capabilities, such as enhanced data analytics and AI integration. However, cloud technology brings its own challenges, particularly in the areas of data security, privacy, and compliance, due to the shared responsibility model. While the benefits are substantial, the move to cloud technology also requires a fundamental change in control structures. Cloud assurance, while addressing the new risks introduced by this technology, involves implementing robust practices and controls that not only protect data but also enable organisations to take full advantage of cloud services while maintaining trust.

Organisations need to ensure that cloud service providers (CSPs) implement robust security measures such as encryption, access controls, and intrusion detection systems. Compliance with standards such as GDPR, HIPAA, and ISO 27001 is essential, with regular security audits verifying compliance and protecting data from breaches. Maintaining the integrity and availability of data is imperative. Effective backup and recovery solutions, real-time monitoring, and high-availability architectures ensure data accuracy, consistency, and continuous access, minimising downtime.

Our expectations for clients adopting cloud services include proactive risk management and the implementation of comprehensive strategies to manage exposure related to cloud technologies. This requires the development of a risk management strategy that addresses potential threats such as data breaches and service outages, with clear mitigation plans and incident response protocols. Effective third-party risk management is also crucial – thorough due diligence when selecting CSPs and continuous performance monitoring will ensure that providers meet the required standards.

Transparency and assurance are key to building and maintaining trust in cloud operations. Service level agreements (SLAs) should clearly define responsibilities, performance metrics, security commitments, and incident response procedures. Regular reporting and visibility into cloud operations are necessary to monitor compliance and performance, allowing organisations to hold CSPs accountable. By adopting these best practices, companies can navigate the cloud landscape confidently, ensuring that they not only protect their data but also fully benefit from the transformative potential of cloud technology.

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41%

of respondents say that streamlining processes was the most significant ‘game changer’ of the last three years

75%

of respondents are either piloting or actively using cloud technology

73%

are doing the same with data visualization solutions

49%

of respondents plan to implement AI solutions within the next 1-2 years

Streamlining business processes and implementing new ERP systems are perceived as the most impactful game changers over the last three years. The survey further reveals that more than 9 out of 10 companies are already benefiting from the adoption of advanced technologies, with process automation tools, cloud-based solutions and data visualization tools standing out. A total of 75% of respondents are either piloting or actively using cloud technology, while 73% are doing the same with data visualization solutions. These tools are proving essential in enhancing business performance and decision-making by providing real-time data access and advanced analytics. 

The widespread use of technology used is particularly impactful in augmenting a strategic perspective, improving companies' ability to manage business performance (63%), and furthering informed business decisions (52%). Looking ahead, 49% of respondents are either piloting or planning to implement AI solutions within the next 1-2 years.

However, while activities are being automated, many organisations still have significant work ahead to fully drive efficiency and achieve higher levels of automation. The survey shows that organisations scored an average of 6.17 out of 10 on the automation scale, indicating that many finance and accounting processes remain largely manual. This underscores the opportunity for further automation to improve efficiency and reduce time-consuming manual tasks.  

As an audit partner, one of my most important roles is to provide objective advice on the areas that matter most, such as your finance transformation.

Travis RandolphPartner, Leader Commodity Trading & Technology, PwC Switzerland

Automation in finance, accounting, and audit improves operational efficiency and accuracy by minimising human error, streamlining data collection, and enabling faster transaction processing. This results in more accurate and timely financial records, reduced cycle times, lower labour costs, and better compliance. However, successful transformation also requires attention to internal controls and risk management.

When implementing an enterprise resource planning (ERP) system such as SAP S/4HANA, companies can modernise their internal control systems (ICS). Automated application controls, such as role-based security and system-enforced checks, can prevent fraud and minimise errors by blocking non-compliant transactions. For example, automating the verification of supplier invoices ensures adherence to corporate policies, reduces the need for corrective action, and improves process effectiveness. In addition, governance, risk, and compliance (GRC) systems play a critical role in the continuous monitoring and auditing of internal controls. These systems help identify and address potential risks in real time, thereby making sure that organisations remain compliant with evolving regulations.

By integrating automated controls early in the transformation process, companies can create a robust ICS that meets compliance standards, provides reliable financial data and reporting, and enhances overall efficiency. Leveraging GRC systems further supports automation efforts in maintaining a secure and compliant financial operation, paving the way for long-term success.

Beyond risk management, automation frees finance teams from routine tasks, allowing them to focus on strategic initiatives. In addition, automated systems can scale with increasing transaction volumes without increasing labour costs, promoting agility and sustainable growth.

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Upgrading staff skills and automating tasks are seen as the key requirements for improving finance and accounting processes.

"How important is each of the following to improve finance and accounting processes in your organisation?"

Upgrading staff skills, automating tasks, and improving data management systems and processes are the top methods used to improve finance and accounting processes. Specifically, 94% of companies are focusing on upskilling staff and automating tasks, while 92% are focusing on enhancing data management systems. These improvements can be achieved with advanced technology tools.

Outsourcing low-value-added services, on the other hand, is seen as relatively insignificant for improving finance processes, with 47% of respondents considering it not important. The reason may be that many organisations have already outsourced these tasks or anticipate that AI will soon take over these low-value-adding activities.

The two areas that are expected to benefit most from new technology solutions are controlling and management accounting, where 90% of companies recognise the potential for efficiency gains, and financial data management, where 86% of companies see further opportunities for efficiency improvement.

 

In your opinion, to what extent are employees within your organisation taking full advantage of the technology solutions that are available?

11%

Fully adopted by all employees

49%

Adopted by majority

32%

Varies team by team

9%

Adopted by a few employees

Six out of ten say that, for the most part, employees make full use of the technology available in their organisations. However, a third feel that this varies from team to team. Companies that have completed their transformation report a higher percentage of full technology adoption by all employees (18%).

There are several barriers to adopting new technologies, including resistance from employees and management who prefer familiar methods and fear unreliability. Integration issues arise due to different technologies used by different teams and distributed skills. In addition, high costs and lack of budget for training hinder the adoption process.

The potential of emerging technologies can be overwhelming. By exploring its value within the secure boundaries of the audit, you can empower your teams and gain confidence as an organization.

Norbert KühnisPartner and Leader Family Business & SMEs, PwC Switzerland

Tomorrow’s tech needs tomorrow’s talent

While automation and the adoption of new technologies play a critical role in transforming finance and accounting processes, the human element remains equally important. Upgrading staff skills and fostering a culture of continuous learning are essential to take full advantage of technological progress. Organisations face several challenges in this area, including identifying the right skills to develop and ensuring that employees are receptive to new technologies.

As finance and accounting functions evolve, so do the skills required to perform these roles effectively. However, achieving this can be challenging due to the rapid pace of technological advancement and the varying levels of tech savviness among employees. Organisations must take responsibility for providing adequate training and resources to help employees adapt. Equally important is building trust in technology solutions. Employees need to feel confident in using new technologies and must understand that these tools are designed to enhance their work, not replace it.

Findings for Switzerland:

PwC's Workforce Hopes and Fears Survey 2024

Discover the Workforce of the Future

What do companies expect from audit in the future?

Big expectations around AI

Emerging and cognitive technologies have the potential to revolutionise the finance function and the audit process in unprecedented ways. By leveraging data transformation, predictive analytics, and automation, these technologies fundamentally reshape how auditors will work in the future, providing audit teams with a comprehensive view of the audit landscape. What are the biggest changes and efficiency gains that companies expect from the use of new technologies, especially AI, in relation to the audit of the future?

Respondents expect the most substantial improvements from technological change to come from analysing large data sets and auditing IT systems.

44% of respondents anticipate the most significant improvements to lie in the analysis of full data populations, e.g. for detecting anomalies in large data sets. The audit of IT systems, including IT general controls and IT application controls, ranks second, with 33% of companies expecting improvements in this area. Nearly 25% of companies expect better cooperation and communication with their auditors, as well as improved sharing and use of data to support the audit. The expectation that testing attributes will improve due to new technologies is particularly prevalent among companies with revenues between CHF 500 and 1000 million.

AI tools are perceived to have the largest impact on the future audit process, with assurance around modern technologies and automated auditing solutions ranking second.

In your opinion, which of the following do you think will have the biggest impact on the future of the overall audit process in the next five years? 

However, technology alone does not provide value to a business; the expertise, judgment, and insight of financial professionals remain crucial. The value of technology stems from enabling humans to work differently. While AI excels at processing data and handling repetitive tasks, human intelligence is essential for understanding business contexts, exercising scepticism, and building relationships. By achieving an ideal balance between human intelligence and AI, both can be harnessed effectively to provide greater outcomes than either of them could accomplish on its own.

As AI transforms industries, organisations must balance AI-related innovation with compliance and upskill their workforce to adapt to changing demands. By improving audits through summarisation, reporting, and expert assistance, AI can reshape workflows and create new efficiencies. However, its adoption requires robust, responsible AI governance to address ethical concerns and prevent bias. Ultimately, cooperation between humans and technology is essential to unlock the full potential of AI. Trust in AI solutions must be built, and assurance guaranteed.

By building new competences in the workforce and integrating advanced technologies such as AI, employees can shift their focus from repetitive, low-value tasks to more strategic, high-value activities. The responsible use of AI is paramount: organisations need to ensure that AI tools are used ethically, embedded in a rigorous risk framework, and that human oversight is maintained to make sound judgement calls. It’s important to find a balance in which technology enhances human capabilities rather than overshadowing them.

This upskilling includes improving digital and data literacy, analytical skills, and mastering AI prompting – the process of providing precise input to an AI to guide conversations or extract information. It also involves fostering a holistic mindset in employees, including intellectual curiosity, bias detection, agility, entrepreneurship, and empathy. Auditors must remain committed to their core mission of delivering trust and value by focusing on what matters most to stakeholders such as clients, boards, regulators, and society: quality, speed, insight, experience, and assurance.

Caution is needed, however, as the role of AI in audits hasn’t yet been formally approved by regulatory and professional bodies. Safeguards need to be in place to ensure that the use of AI in audits maintains quality and complies with regulations. In addition, transparent communication with stakeholders about the risks, benefits, and ethical implications of AI is critical to building and maintaining trust. Companies must ensure that their AI strategies are not only innovative but also aligned with broader societal values, with an emphasis on fairness, security, and governance. By doing so, businesses can navigate the evolving AI environment with confidence and responsibility.

Looking ahead, the future of finance and audit will be technology-enabled but human-led.

What is responsible AI?Trust, supported by AI: human-centric auditing

How does the audit change?

New advancements in data analytics and digital technologies are beginning to reshape the audit landscape, offering the potential for continuous auditing. These innovations contribute to more efficient and comprehensive audits by facilitating centralised testing of revenue, centralised risk analysis, and other key areas, complementing the traditional local audits that remain mandatory for meeting statutory requirements in most countries. This raises important questions about where, by whom, and with what support audits should be carried out in the future.

More than two thirds of respondents predict that audits will have a hybrid on-site/off-site approach, with the majority indicating an openness to some form of cooperation with a CoE/SSC.

In five years’ time, do you think audits will still be mainly performed on site?

Do you prefer a Swiss audit team on site, or would you be prepared to work with staff from a Centre of Excellence (CoE) / Shared Service Centre (SCC) abroad?

In response to the question about whether audits will still be performed primarily on site five years from now, responses vary. Only 10% of respondents believe that audits will be conducted mainly on site. A significant majority of 67% foresee a hybrid model with audits performed partially on site. Meanwhile, 13% anticipate that audits will be mostly remote, and 7% think that audits will be fully remote.

Regarding the preference for a Swiss audit team on site versus working with employees from a Centre of Excellence (CoE) or Shared Service Centre (SSC) abroad, opinions are also diverse. 36% of respondents prefer a local Swiss team. However, 29% are open to working with a CoE/SSC for selected areas, and 18% would be willing to work with a CoE/SSC if it leads to a significant reduction in audit fees. Additionally, 12% are generally open to collaborating with a CoE/SSC, while 5% would not accept working with a CoE/SSC at all.

Most

respondents would be open to centralising elements of their audit, but acceptance of a phased audit is mixed.

In the case of a group audit, are you open to further centralisation of your audit, or do you prefer individual local audits?

Would you be open to your auditor phasing the audit throughout the year rather than performing interim and year-end audits?

When asked whether they are open to further centralisation of audits in a group audit context (e.g. centralised revenue testing) or prefer individual local audits, most respondents indicate a preference for centralisation. Specifically, 57% are in favour of centralising certain elements of the audit, while 24% support centralising as much as possible, and 19% prefer individual local audits. Of those willing to work with a CoE or SSC, almost all (93%) express a wish for centralisation. In contrast, respondents who prefer a local Swiss team are more likely to favour individual local audits (33%).

Centralising audits offers significant benefits in terms of efficiency and insight. By consolidating efforts at group level, auditors gain a comprehensive view of the organisation, improving risk management and insight. This approach also streamlines the process by reducing duplicate document requests from various audit teams around the world, resulting in a more efficient and consistent audit while ensuring compliance with regulatory requirements.

Responses were mixed on the willingness to audit in stages throughout the year (continuous audit) rather than at interim and year-end. 32% of respondents prefer audits at specific times, while 31% support continuous auditing and see clear benefits of this approach. In addition, 29% are open to continuous auditing in selected areas, and 8% would not accept continuous auditing at all. Those who prefer a local Swiss team are more likely to opt for scheduled audits (45%) and much less likely to support continuous auditing (20%).

How to leverage tech investments?

To leverage technology investments such as cloud and ERP systems, organisations should be prepared for data extraction and direct access by auditors, while also addressing privacy concerns.

How is your financial audit structured and organised today?

There are currently several approaches and structures for organising financial audits. However, only 47% of auditors use advanced technology solutions for audit procedures and cooperation. In addition, 42% of companies report that the auditor performs the audit where the work is done, 40% say they have one auditor for the whole organisation, and 35% say that auditors use their own shared service centres and remote resources to increase efficiency.

Providing auditors with documentation is by far the most timeconsuming element of the audit process

Providing auditors with documentation and supporting materials has been identified as the most time-consuming element of the audit process (71%). This indicates that despite the growing adoption of digital solutions and automation, companies are still facing significant inefficiencies in preparing and sharing critical documentation with auditors. As organisations continue to embrace new technologies, improving document management and integration with audit processes should be a priority to alleviate this burden.

What do you currently see as the main limiting factors for the use/leverage of technological tools/applications in the year-end audit?

When asked to identify the main limiting factors for the use of technology tools in the financial statement audit, 44% of organisations cite high data privacy and security requirements as their top concern. 39% point to the significant effort required to implement solutions and extract data, 36% the limited availability of audit technology, and 35% the need for large investments that add no value beyond the audit. In addition, 28% mention the fast pace of technological change and insufficient skills or training of audit staff, 26% say their organisation is not ready for a modern audit, and 25% express concerns about data protection.

Those who prefer to work with a local Swiss auditor are more likely to perceive various limiting factors, in particular the need for large investments that do not add value beyond the audit (44%) and high requirements for data protection and data security measures (51%). Companies with a very homogeneous IT landscape point to the effort required to implement solutions and extract data (47%), which, though surprising, stems from the fact that auditors tend to make more use of available data on homogeneous platforms. As the demand for data by auditors increases in the future, this could become a pain point. In contrast, those with a mostly heterogeneous IT landscape highlight the only partial availability of audit technology (55%).

By leveraging technology investments such as cloud and ERP systems, organisations can streamline data extraction and provide direct access to auditors, significantly reducing the time and effort required to support the audit. This not only improves efficiency, but also ensures better compliance with data protection requirements, ultimately leading to more effective and timely audits. Investing in advanced technology solutions can transform the audit process, making it more integrated and less burdensome for organisations.

1 in 4

organisations indicate they are not ready for a modern audit

PwC’s audits are digital by default, using technology to drive cooperation and efficiency. The integrated audit platform is constantly evolving, adding new features and capabilities to stay at the forefront of technological advancements. This includes enriching the audit dataset with third party and business data to enable comprehensive benchmarking and insights to execute the audit and enhance audit quality , as well as introducing new capabilities through breakthrough technology.

The platform is adaptable to each client’s specific needs. By securely extracting, connecting, and analysing structured and unstructured data, PwC provides enhanced risk assessments, faster anomaly detection, automated testing, digital quality checks and more. This data-centric approach is designed to enhance audit quality and give clients a clearer understanding of their business operations.

We’re already seeing cloud-based enterprise applications incorporating more generative AI (GenAI) capabilities, but this is just the beginning. Soon, enterprise applications will have GenAI not as an add-on, but at their core. These AI-based applications will be faster, more agile, and more customisable than anything that has come before. This is why PwC is reimagining the audit profession:

Leveraging the latest technology from Microsoft, PwC’s Next Generation Audit (NGA) team is building the first AI agent-powered audit platform that will fundamentally change and enhance the way auditors work – using an approach that integrates human expertise with technology and data analytics. By re-using collected information, minimising redundant data requests, and providing flexible and timely data uploads, PwC’s NGA approach reduces the overall audit burden by streamlining, standardising, and automating processes, allowing continued focus on areas of higher risk. Our PwC audit professionals will continually train, improve and customise GenAI models over time to deliver new services and capabilities into your business.

Key features of PwC’s NGA include:

  • Predictive analytics: Uses cloud-based machine learning and advanced statistical models to predict client revenues and support audit procedures. This enables a thorough analysis of transactions and enhances the auditor’s understanding of the business.
  • Financial statement disclosure review: Employs AI to support the review of financial statement disclosures, including sustainability and climate change reporting. This reduces turnaround times and enhances audit quality.
  • AI-powered search: Uses generative AI and advanced search capabilities to help auditors find relevant information, supporting audit quality and efficient execution by audit teams.
  • A human-led, curated AI experience that include multi-AI agent orchestration of skills to achieve complex end-to-end audit procedures, including determining materiality, understanding the entity, risk assessment analytics and substantive testing execution for certain areas. And an AI Audit library, that allows our audit teams to add skills and capabilities using LLM prompting in a tailored user-experience. 

All innovations will be rooted in PwC’s rigorous risk and governance practices. PwC is committed to data security and ensures that all information is handled with strict adherence to security standards. We draw on deep expertise at the intersection of responsible AI, data governance, privacy, cybersecurity, and engineering to ethically and responsibly use the power of AI for your audit.

PwC's Next Generation AuditGenAI for Software Development

Key findings and future challenges

Our study highlights key insights into the ongoing digital transformation in finance and accounting. 85% of organisations are still in the process of transformation, with two thirds planning to upgrade or implement new ERP systems, indicating that the transformation journey is far from being complete for many companies. Despite the progress already made, a substantial need for further automation and technology upgrades remains, particularly for repetitive and time-consuming finance activities. 

  • The need for upskilling and automation: More than nine out of ten respondents recognise the critical need to upskill their workforce and automate tasks, highlighting the significant potential for progress in these areas. Artificial intelligence is widely expected to have a transformative impact, with six out of ten respondents anticipating that AI will also substantially influence the audit process. Outsourcing low value-adding services, on the other hand, is seen as relatively unimportant to improving finance processes, with just over 50% of respondents considering it important.
  • Companies want the audit to transform with them: There is a growing openness to centralising audits, with more than 80% of respondents in favour. Also, 60% support continuous auditing. However, only a third currently have (partially) centralised audits in place, indicating that there is scope for further efficiency improvements. Seven out of ten respondents mention the time-consuming nature of providing documents and data as a major challenge in the audit process, with limited technology adoption due to privacy and security concerns cited as a barrier.

Future challenges

Overall, as the finance and audit landscape continues to evolve, several challenges loom on the horizon. Around 40% of respondents believe that the tools used for audits are not up to date. Combined with the perceived limitations of technology adoption, this suggests that significant investment will be required to bring audit tools and processes up to par. New regulatory requirements, particularly in areas such as sustainability reporting (e.g. CSRD), will put further pressure on organisations, making it increasingly difficult to meet these requirements efficiently without greater reliance on technology.

  • Building readiness for transformation: As AI and other advanced technologies become more integrated into business processes, reliability and effectiveness must improve. Trust in these technologies is critical to ensure a broadening of their application. However, one in four respondents does not feel ready for a modern audit, and more than one third are reluctant to invest in improvements such as control maturity. Overcoming this reluctance and building readiness for transformation will be essential for conducting audits that are not only modern and data-focused, but also effective at driving future business success.
  • Continuous data sharing: Companies need to move forward by being open to sharing data not just once, but on an ongoing basis, which is essential to enable continuous auditing, even in the face of data protection concerns. In addition, companies should centralise and harmonise their processes to facilitate efficient and cohesive auditing. As part of their transformation projects, companies must consider these aspects, including the development of unified data platforms and ensuring digital access to documents such as delivery notes and invoices. Furthermore, updating and digitalising internal control systems (ICS), such as implementing automated application controls, will enable auditors to use these systems effectively during audits.

By staying ahead of the curve and embracing new technologies, businesses can create a competitive advantage and achieve sustainable growth.

Adam D'AngeloPartner, Chief Operating Officer - Assurance, PwC Switzerland

AI offers significant opportunities by processing large data sets and performing complex tasks, but it also raises concerns about data protection, privacy, and ethics. Ensuring that AI systems respect individual and societal rights is critical to fostering trust and accountability. Before implementing AI, data controllers must define the purpose and scope of data processing and assess its necessity and proportionality. This includes evaluating objectives, justifying the use of AI compared to existing methods, and understanding the impact on privacy, dignity, and non-discrimination.

The quality and integrity of training data is critical to AI performance and compliance with data protection principles. Data controllers must ensure that training data is lawfully obtained, relevant, accurate, representative, and unbiased. This includes scrutinising sources, the legal basis for collection, and implementing measures for anonymisation, pseudonymisation, and bias correction.

The development of robust, reliable, and transparent algorithms is equally important. Data controllers should validate and document algorithms, ensuring alignment with the purpose and scope of the processing. Ongoing updates and maintenance are essential to monitor and control AI behaviour. In production, AI systems need to be supervised, transparent, and adaptive, with measures in place for human oversight and quality control.

Last but not least, security is fundamental and affects data integrity, availability, and confidentiality. Data controllers should conduct thorough risk analyses, take security precautions, and ensure system resilience. Accountability through detailed records and regular security audits is essential.

AI systems must facilitate and respect the rights of individuals regarding their personal data. Providing clear information, accessible channels for exercising rights, and meaningful explanations of AI decisions are key. Mechanisms for challenging or appealing AI decisions are fundamental to uphold legal and ethical standards, and to ensure trust and accountability in the use of AI technologies. The evolving regulatory framework aims to address these concerns, setting standards for responsible AI deployment and data protection.

Data Protection and Artificial Intelligence

Companies should consider several key steps Navigating the Future of Finance

Strengthening digital transformation efforts should remain a central focus for organisations, particularly in upgrading ERP systems and advancing process automation. These efforts are crucial for streamlining workflows and improving financial operations. Companies should be prepared to facilicate large-scale automated data extraction, as this is essential to realising the full benefits of digital audit tools in finance and accounting.

As automation becomes more widespread, companies need to invest in upskilling their workforce by improving digital literacy and providing training on new technologies to ensure that employees can effectively use these tools. Given the high expectations for AI, companies should integrate AI tools into their processes while establishing robust governance frameworks to manage the ethical and operational challenges associated with AI adoption.

With the growing trend towards audit centralisation and continuous auditing, companies should explore ways to further streamline their finance processes to ensure readiness for a more integrated audit environment. This includes addressing the privacy and security concerns that currently inhibit technology adoption. In many cases, this means that certain technologies may not yet be fully implemented, or the maturity of internal control systems may not be adjusted adequately or in a timely manner during the transformation.

As companies adopt more data-driven processes, aligning expectations between finance teams and auditors is essential. Close cooperation between companies and their auditors will help to bridge the gap between expected audit practices and the requirements of a centralised, continuous audit approach. This collaboration will ensure that both the finance function and the external audit evolve together, maximising the benefits of transformation in both areas.

The 2024 PwC study “Redefining the Audit: The Impact of Digitalisation in Finance and Accounting” was an online survey conducted between March and April 2024. It garnered 153 responses from C-Suite executives, CFOs, and other finance management professionals across Switzerland who oversee or are involved in their organisations’ external audit processes. The study aims to shed light on the future of the finance function and audit processes in the context of digitalisation, and to provide companies with a benchmark for their finance transformation.

The study explores the digital transformation of finance and accounting, focusing on recent improvements, the extent of change, and the adoption of emerging technologies. It assesses how automation and manual processes are balanced, the benefits realised from new technologies, and any barriers to implementation. Future plans for ERP upgrades and key drivers for process improvements are also evaluated.

Regarding audit, the study investigates current audit structures, the most time-consuming elements, the use of technological tools, and factors that limit their adoption. It explores expectations for the future of the audit landscape, including on-site audits, audit centralisation, and continuous auditing. The study further highlights expected improvements from technological advances and key factors influencing the future audit process.

Nearly half of respondents (47%) are CFOs, with other participants including CEOs (16%), finance directors and controllers (13%), audit committee members, board members, and other senior executives. Company sizes varied, with 31% of participants representing organisations with revenues between CHF 100 million and CHF 500 million, and 24% working for companies with revenues exceeding CHF 1 billion. Respondents also came from a wide range of industries, including industrial manufacturing (40%), financial services (27%), and healthcare (8%).

A notable 87% of respondents have direct involvement in audit-related decision-making, offering a robust perspective on the current and future states of finance and audit in Switzerland.

The study was conducted by PwC Switzerland, with PwC Research (PwC UK) providing the tools and methodology to support the process.

Contact us and we can discover how we bring your finance function to the next level:

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Jens Sumlak

Director, Finance Transformation Assurance, Basel, PwC Switzerland

+41 58 792 56 22

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Dikshant Pradhan

Senior Manager, Digital Assurance, PwC Switzerland

+41 76 697 12 06

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