Master data governance as a foundation for your successful AI initiatives

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  • Insight
  • 10 minute read
  • 25/02/25
Filippo Casiraghi

Filippo Casiraghi

Senior Manager, Advisory, PwC Switzerland

Federico Turella

Federico Turella

Senior Associate, Advisory, T&D – Analytics & AI, PwC Switzerland

Unlock the value of your ERP data through AI

Today’s ERP systems generate a huge amount of data, but its potential is often not fully realised. We believe that the AI revolution we’re witnessing offers the right context and technology to enhance the capabilities of your ERP system and therefore harness maximum benefit from your data.

Strong master data governance is crucial for the success of any AI initiative for ERP systems, because it ensures the accuracy, consistency and completeness of the data used for AI models. In fact, high-quality master data is essential for generating high-quality transactional data, and both data types can be used to develop and operate AI-based applications. Such applications are aimed at generating reliable insights and drive decision-making across the entire value chain.

The main goal of this blog post is to highlight the most significant AI use cases for enterprises using SAP as their core ERP system and to stress the importance of securing strong master data governance, e.g. by implementing SAP MDG, as a pre-requisite for any successful AI initiative.

To explain this, we’ve grouped the AI uses cases into families according to their objective and we’ve grouped the families into two macro categories: Strategy, finance and HR and Supply chain and operations. For each family of use cases, we’ve established a clear connection to the underlying SAP master data tables which are directly or indirectly used by the AI models. Additionally, for multiple use cases, we’ve provided success stories from recent implementations for our clients.

Strategy, finance and HR use cases

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Supply chain and operations use cases

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Build competitive advantage with PwC

Companies that are willing to surf the AI wave should be aware of the importance of feeding AI models with quality data to avoid making wrong investments or, worse, unintentionally making wrong decisions.

That’s why we advise companies to put a strict governance framework in place for their master data to lay the foundations for successful AI initiatives. By integrating AI with their SAP systems, organisations can transform their operations, improve decision-making and achieve greater efficiency and effectiveness across various business functions.

Once robust master data governance is in place, organisations can take a significant step toward making sure their AI applications and SAP systems function at full capacity. In general, this will lead to better usage of the existing master and transactional data, more accurate decision-making, overall improved business performance and maximised ROI from their AI initiatives.

With our extensive experience and proven track record in master data governance and AI, we look forward to connecting with you and advising you on the next steps and the most suitable use cases to help you get the most value from your data.

Contact us

Murugananth Chockalingam

Partner, Advisory, Basel, PwC Switzerland

+41 58 792 4633

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Dinesh Purushothaman

Director, Technology Consulting, Supply Chain Management, Basel, PwC Switzerland

+41 58 792 55 02

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Mykhailo Saienko

Senior Manager, Advisory, PwC Switzerland

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