A renewed emphasis on the 'Return on Assets' metric

Navigating 2023/24's economic and financing maze

Navigating 2023/24's economic and financing maze
  • Report
  • November 09, 2023

An evolving economic landscape

Today and throughout 2024, asset efficiency will remain a key metric for managers seeking to preserve shareholder value and strengthen the financial robustness of their businesses. The importance of this metric has been heightened by shrinking returns from the two other sources of returns on equity: profit and leverage. Specifically:

  • profits are being eroded by falling demand, tighter market pricing, and rising input costs;
  • at the same time, the effectiveness of leverage diminishes with rising interest rates and lending constraints.

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Figure 1: Key economic developments

Asset-light vs. asset-heavy

Asset intensity is deeply rooted in strategic decision-making. Asset-light strategies offer agility and adaptability in a volatile environment, and they allow for a more concentrated focus on core competencies. On the other hand, asset-heavy strategies grant more control, help in reducing supply chain risks, and provide scalability along with better economies of scale.

Moreover, operational management performance encompassing metrics like output per invested capital, overall equipment efficiency, or days inventory on hand, also play a significant role. 

Whether companies that use fewer assets do better than others depends on the specific situation and dynamics of each industry, company, and market. But one thing is for sure: freeing up unproductive and excess assets from the balance sheet always creates value.

Fixed asset and working capital reduction drive enterprise value

For instance, consider a company with a 7% cost of capital and an expected 4% year-on-year growth. If this company reduces its working capital and fixed assets by CHF 100m while operating the same business, the benefits are twofold:

  • a one-time liquidity surge of CHF 100m
  • a cumulative shareholder value uptick of CHF 233m (or 2.33x) – factoring in both the CHF 100m from net debt reduction and CHF 133m in present value upside driven by avoided future assets requirements to support growth. If growth is 0%, the shareholder value created would be equal to the one-off liquidity benefit.

CH-Asset

Harnessing ‘Return on Assets’ in difficult times

Top-tier companies capitalise on challenges, viewing them as growth catalysts. Every transformative phase demands strong leadership. While the recovery strategy should mirror the urgency and severity of challenges, leaders may, at times, opt for a stricter approach.

To combat conventional underperformance, a hybrid model combining quick wins with sustained, transformative strategies implemented at a normal pace is ideal. But during liquidity crunches or insolvency threats, swift action, cash conservation, and a dedicated turnaround team to oversee costs and cash flows become indispensable.

“The recovery approach chosen should reflect the urgency and severity of the situation, however, leaders might sometime choose to set a more severe tone.”

Alain FaresManaging Director, Value Creation Lead

Boost your return on assets

The 10 principles for improving asset efficiency

1. Cash conservation and operational retrenchment

A ‘cash conservation office’ is traditionally used by distressed companies to prioritise cash and closely monitor expenditures, involving tactics such as withholding payments and freezing or slowing cash-draining operations. While effective at quickly instilling a cost and cash awareness and stabilising the business, it is a temporary fix as it can drain resources and demotivate employees.

2. Monetisation of existing assets

Regularly evaluating balance sheet assets is crucial for operational, commercial, treasury, and corporate finance purposes, not just for good bookkeeping. Assets can be monetised both on and off-balance sheet through methods like asset-backed financing, intellectual property licensing, inventory financing, outsourcing, and invoice discounting, amongst many others, although the margin impact varies.

3. Optimisation of working capital

In the three years leading to 2023, many companies grappled with survival, accruing debt while trying to seize post-pandemic growth opportunities amidst rising inflation, market changes, and supply chain disruptions. Recognising these challenges, companies are now re-evaluating their working capital needs and are advised to formally undertake a cross-functional working capital transformation programme to formalise and rationalise improvements and policies.

4. Unlocking of untapped synergies and elimination of stranded costs from past deals 

Many deals do not achieve the full value potential of an integration or fail to eliminate stranded costs post carve-out. This can be due to intentional decisions, prioritising growth over cost synergies, poor planning, leadership gaps, budget limits, or cultural clashes, amongst others. Revisiting the original synergy plans of an integration or the stranded costs of a separation is a great hunting ground for untapped margin and asset reduction opportunities.

5. Maximisation of throughput and output of existing assets

Corporate assets should be consistently operational and economically productive, whether the assert is an aircraft, a production line, a fleet, or a hotel room. Companies can achieve this by fostering a lean culture with safety, training and compliance at the heart of it; eliminating accident downtime and impact, fostering continuous improvement, using the appropriate asset for the job, embracing digitalisation, and implementing strategies such as ‘Total Productive Maintenance’, ‘Just-in-Time’, or the ‘5S methodology’, among many others.

6. Organisation right-sizing, workforce productivity, and functional costs reduction

To right-size an organisation, it is essential to have a vision and a clear roadmap linking the current-state to an interim stabilisation state and finally to a future state in line with the business plan and capability strategy. Whether managers opt to use zero-base budgeting or activity value analysis, this process requires meticulous planning and leadership, as well as a focus on long-term objectives. This process involves steps such as organisational design, centralisation, standardisation, outsourcing, insourcing, automation, and roles and responsibilities changes, amongst others.

7. Reassessment of the asset choice, replacement, and intensity strategy

Regularly reviewing fixed assets strategy and CAPEX investments is crucial for companies in a dynamic market, emphasising considerations like asset type and ownership setup. While IFRS 16 has affected lease accounting, outsourcing such assets with a service can reduce fixed assets and provide a much-needed cash injection. Asset intensity choices are very important and need to be stress tested in favourable and unfavourable circumstances.

8. Rationalisation of the manufacturing footprint and distribution network

Fixed assets' feasibility can change over time, and executives must avoid clinging to outdated or no longer feasible investments, as this can lead to loss of focus and business failure. Regularly reassessing and adapting asset strategies is vital, but it is equally important to ensure ethical, social, and environmental considerations throughout an asset's lifecycle, from inception to decommissioning.

9. Disposal of non-core assets and capital reallocation

Disposing non-core assets is essential for a company's focus, enhancing shareholder value and improving liquidity. Successful divestments require efficient deal-making and seamless transitions. Although seller’s valuations are currently challenged by the markets, companies looking to shed physical assets, known for their inflation-protection potential and the ease of securing debt, are currently seeing a lot of interest from cash-rich buyers and private equity investors.

10. Sweating existing assets

Excess capacity offers opportunities for creativity in maximising asset use, such as price adjustments, white labelling, value-added services, and the introduction of new products without additional CAPEX. On the other hand, companies operating at full capacity should stop blindly prioritising larger, less profitable customers at the expense of losing smaller, profitable ones. Instead, they should renegotiate prices or reduce volume commitments.

Maintaining favourable ‘Returns on Assets’ is crucial for enhancing shareholder value. Companies that effectively manage their assets and related costs demonstrate good financial stewardship. These firms often prioritise cash management, which instils trust in both creditors and shareholders. It is essential to brace for the challenges ahead and get ready to fully take advantage of the growth cycle ahead. The time to act is now.

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We look forward to hearing from you to discuss your specific challenges and needs.

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Alain Fares

Managing Director Advisory, Zurich, PwC Switzerland

+41 58 792 44 00

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