In the last few years, companies have faced unprecedented challenges. The Covid pandemic and disruptions in global supply chains were followed by a surge in input prices and interest rates. Consequently, many firms have to contend with lower demand as a result of the adverse impact on household spending and corporate investments. While interest rates have recently declined slightly, debt-financed companies still encounter challenging refinancings. This article examines the options available to companies that find themselves in (di-)stress or crisis to preserve value and embark on a path to recovery. For this purpose, we focus on four key areas:
One of the most urgent aspects in situations of (di-)stress or crisis is to stabilise the business and prevent further deterioration and value destruction. Adopting cash conservation measures can help businesses ensure that they have sufficient liquidity to meet their immediate financial obligations. These may include:
The aforementioned actions can be supported by setting up a “cash conservation office” that helps to establish a consciousness for liquidity throughout the organisation and to enforce spending rules (e.g. by requiring CFO approval of all invoices with amounts above a certain threshold). While these options may be effective in the short term, they ought not to be stretched due to their adverse effect on customer and supplier relationships as well as employee focus and motivation.
Once critically needed liquidity has been secured, the focus ought to shift to implementing restructuring measures in order to optimise operations, reduce expenses and improve overall performance. In the following we explore several key operational restructuring measures.
In sum, operational restructuring measures are essential in addressing corporate crises and ensuring long-term viability. By embracing automation, disposing or repurposing assets, implementing rapid cost reduction strategies, eliminating excess in capacity, headcount and spending and leveraging outsourcing opportunities, companies can optimise their operations and improve performance. While the specific measures adopted will depend on the nature of the crisis and the organisation's business model, effective implementation of operational restructuring measures is regularly indispensable for a turnaround.
In case the problem underlying a crisis lies in an inadequate financing structure, organisations need to implement financial restructuring measures to restore stability. In the following we focus on several key financial restructuring measures, including renegotiating financing arrangements, raising new debt/equity, managing stakeholders, addressing pension/insurance liabilities and obtaining government support through financing, grants or subsidies.
These levers are crucial in addressing an inadequate and often legacy debt structure, which is in many cases essential to avoid formal insolvency proceedings due to over-indebtedness and to reduce the financial burden on the company going forward.
From a higher-level strategic perspective, addressing corporate crises frequently necessitates the implementation of mechanisms that help to restore stability to regain control of the situation. These strategic levers include business development/M&A, finding new (co-)owners, rapid divestitures / asset sales and solvent/insolvent transactions.
The strategic mechanisms outlined above – rapid divestitures / asset sales, M&A, finding new (co-)owners, restructurings and solvent/insolvent transactions – offer valuable options for companies to improve their strategic and financial position. While the choice of mechanism depends on the specific circumstances, their effective implementation is critical to pave the way for recovery and long-term survival.
Navigating the uncertainties and challenges of (di-)stress and crisis necessitates a structured and holistic approach to value preservation.
It is imperative to consider any interdependencies between these areas. For instance, liquidity-generating efforts may have adverse effects on profitability, the increase of which is the aim of operational measures. Equally, strained relationships with stakeholders as a result of short-term measures may lead to less favourable terms at which new investors may be willing to invest, or part of the business may be sold.
Furthermore, while tempting in a crisis, it is essential to not blindly cut costs across the board, but to identify a firm’s differentiating capabilities and rigorously adjust the cost structure in other areas (in line with the Fit for Growth approach developed by PwC Strategy& ) in order not to harm the firm’s capabilities decisive for its success, which would impede a later recovery.
Once the business has been stabiliszed and a turnaround been achieved, the focus ought to shift from preserving value to creating value for corporate stakeholders, e.g. through M&A transactions. A framework such as the PwC value bridge can guide the analysis to identify levers to unleash the full value potential and ensure that value creation is pursued in a holistic manner.
Reto Brunner
Kevin Templer