How companies can preserve value and embark on a road to recovery

Value preservation in (di-)stressed and crisis situations

Value
  • Industry
  • 10 minute read
  • 28/06/24
Reto Brunner

Reto Brunner

Partner, Advisory, PwC Switzerland

Benjamin Rutz

Benjamin Rutz

Director, Business Restructuring Services, PwC Switzerland

Kevin Templer

Kevin Templer

Senior Manager, Business Restructuring Services, PwC Switzerland

In the last few years, companies have faced unprecedented challenges. The Covid pandemic and disruptions in global supply chains were followed by a surge in input prices and interest rates. Consequently, many firms have to contend with lower demand as a result of the adverse impact on household spending and corporate investments. While interest rates have recently declined slightly, debt-financed companies still encounter challenging refinancings. This article examines the options available to companies that find themselves in (di-)stress or crisis to preserve value and embark on a path to recovery. For this purpose, we focus on four key areas:

1. Cash optimisation

One of the most urgent aspects in situations of (di-)stress or crisis is to stabilise the business and prevent further deterioration and value destruction. Adopting cash conservation measures can help businesses ensure that they have sufficient liquidity to meet their immediate financial obligations. These may include:

One effective cash conservation measure is to defer non-essential payouts, such as dividends, bonuses or certain vendor payments. By delaying these expenditures, companies can preserve cash in the short term and redirect it towards more critical operational needs. It is important to communicate openly with stakeholders about the temporary nature of these deferrals, ensuring transparency and maintaining relationships.

To improve cash flow, companies can negotiate early payments from customers in exchange for small discounts or incentives. Offering customers a discount for immediate payment can provide an incentive for them to settle outstanding invoices sooner. This measure helps enhance liquidity, reduces outstanding accounts receivables and ensures a steady inflow of cash during a crisis.

Intensifying efforts to collect outstanding receivables becomes imperative during a crisis. Companies should strengthen their collection processes, follow up with customers on overdue payments and consider renegotiating payment terms with those experiencing financial difficulties. By diligently pursuing outstanding receivables, organisations can recover cash that may otherwise remain tied up and improve overall cash flow.

During a crisis, it is essential to scrutinise and prioritise investments. Non-essential or discretionary expenditures should be postponed until the financial situation improves. This includes deferring new projects, expansions or investments in non-strategic areas. Rationalising and carefully allocating resources to high-priority initiatives helps preserve cash and ensures that funds are directed towards essential operations.

If a company has subsidiaries with surplus cash, repatriating those funds can provide an immediate cash injection, particularly during a crisis. Aligning intercompany loan agreements, revisiting transfer pricing arrangements or leveraging foreign exchange opportunities can facilitate the repatriation of cash to the parent company. However, it is important to consider potential restrictions on capital exports and tax implications.

The aforementioned actions can be supported by setting up a “cash conservation office” that helps to establish a consciousness for liquidity throughout the organisation and to enforce spending rules (e.g. by requiring CFO approval of all invoices with amounts above a certain threshold). While these options may be effective in the short term, they ought not to be stretched due to their adverse effect on customer and supplier relationships as well as employee focus and motivation.

2. Operations

Once critically needed liquidity has been secured, the focus ought to shift to implementing restructuring measures in order to optimise operations, reduce expenses and improve overall performance. In the following we explore several key operational restructuring measures.

To mitigate the impact of a crisis, organisations must quickly identify and implement cost reduction strategies. This may involve eliminating non-essential expenses, renegotiating contracts with suppliers, optimising procurement processes and eliminating low-value activities. Rapid cost reduction measures help businesses to maintain liquidity, improve their financial position and adapt to changing market conditions.

During a crisis, companies often need to streamline their operations by addressing excess capacity, headcount and spending. Assessing and eliminating excess capacity contributes to aligning production capabilities with market demand and optimising resource allocation. Similarly, reducing headcount through strategic workforce planning and restructuring allows organisations to align their workforce with business needs, resulting in increased efficiency and cost savings. Furthermore, scrutinising spending across all areas of the business ensures that financial resources are allocated to critical activities that deliver the highest value.

During a crisis, companies may find it necessary to dispose of underutilised or non-core assets to generate immediate liquidity and reduce financial burdens. Selling assets that are no longer integral to the business can provide a quick injection of funds and help realign the company's strategic focus. Alternatively, repurposing assets to serve a different purpose or exploring alternative uses can unlock value and generate new revenue streams and/or cash flows.

By entrusting non-core or non-strategic business processes to external service providers, organisations can leverage specialised expertise, access advanced technologies and benefit from economies of scale. Outsourcing allows companies to enhance flexibility, focus on core competencies and gain a competitive edge while reducing costs associated with in-house operations.

Automation plays a pivotal role in operational restructuring, enabling companies to streamline processes, reduce costs and enhance productivity. By automating repetitive and manual tasks, organisations can minimise human error, improve efficiency and free up resources to focus on more strategic initiatives and value-generating activities. Automation also enables companies to scale operations quickly, respond to changing market demands and achieve cost savings.

In sum, operational restructuring measures are essential in addressing corporate crises and ensuring long-term viability. By embracing automation, disposing or repurposing assets, implementing rapid cost reduction strategies, eliminating excess in capacity, headcount and spending and leveraging outsourcing opportunities, companies can optimise their operations and improve performance. While the specific measures adopted will depend on the nature of the crisis and the organisation's business model, effective implementation of operational restructuring measures is regularly indispensable for a turnaround.

3. Financial restructuring

In case the problem underlying a crisis lies in an inadequate financing structure, organisations need to implement financial restructuring measures to restore stability. In the following we focus on several key financial restructuring measures, including renegotiating financing arrangements, raising new debt/equity, managing stakeholders, addressing pension/insurance liabilities and obtaining government support through financing, grants or subsidies.

When facing a crisis, organisations should proactively engage with their lenders to renegotiate financing arrangements. This may involve modifying repayment terms, adjusting interest rates, extending loan maturity or securing additional credit lines. Renegotiating financing arrangements can alleviate immediate financial burdens, bolster liquidity and provide breathing space to implement other restructuring measures.

To enhance their financial position, companies may consider raising new debt or equity. This can be achieved through various means such as issuing bonds, obtaining loans from financial institutions or attracting new investors through equity offerings. Raising new debt or equity infuses the company with much-needed liquidity, strengthens its balance sheet and helps restore confidence among stakeholders, in particular other investors.

Companies with pension or insurance liabilities must address these obligations to alleviate financial strain. This may involve restructuring pension plans, renegotiating contribution arrangements with employees or retirees or looking for insurance coverage alternatives. By taking such measures, organisations reduce financial burdens.

In times of crisis, businesses can explore government programmes aimed at providing financial support, grants or subsidies. Governments often introduce initiatives to assist struggling corporations, particularly during economic downturns or extraordinary circumstances. Companies can apply for financial aid programmes to support their restructuring efforts, retain employees or adapt to new market conditions.

These levers are crucial in addressing an inadequate and often legacy debt structure, which is in many cases essential to avoid formal insolvency proceedings due to over-indebtedness and to reduce the financial burden on the company going forward.

4. Strategic mechanisms

From a higher-level strategic perspective, addressing corporate crises frequently necessitates the implementation of mechanisms that help to restore stability to regain control of the situation. These strategic levers include business development/M&A, finding new (co-)owners, rapid divestitures / asset sales and solvent/insolvent transactions.

Business development and M&A activities can help companies navigate longer-term corporate crises by allowing them to seek strategic partnerships with or even absorbing stronger or complementary organisations. A well-planned merger or acquisition can provide access to new markets, technologies, expertise and financial resources that may be crucial in overcoming a strategic crisis. M&A transactions can also facilitate the sharing of risks and costs, leading to improved resilience and competitive advantage.

During corporate crises, bringing in new strategic owners or partners can inject fresh capital, expertise and managerial talent into the organisation. This provides companies with the financial stability, industry knowledge and operational support required to weather a storm. Besides tangible contributions, new owners also lend confidence and credibility to other stakeholders, helping to rebuild trust in the business.

In times of crisis, companies may consider divesting non-core assets or selling underperforming business units / subsidiaries to generate much-needed liquidity or to focus their resources on core operations. Rapid divestitures help in streamlining the business model, reducing debt and realigning the company's strategic direction. This allows organisations to free up cash flow, enhance agility and regain financial stability amidst a crisis.

If the aforementioned operational, financial and strategic measures do not yield the required results and companies consequently face a severe crisis including distress or insolvency, it becomes imperative to explore solvent or insolvent transactions to safeguard stakeholder interests. If solvent transactions, such as debt restructuring or refinancing aimed at reorganising the company’s financial liabilities or recapitalising the business (as described in the previous section) are not feasible, insolvent transactions, including liquidations, receiverships (such as the Swiss debt moratorium, “Nachlassstundung”) or insolvency proceedings, are available and serve to maximise value for stakeholders, especially creditors, in such situations.

The strategic mechanisms outlined above – rapid divestitures / asset sales, M&A, finding new (co-)owners, restructurings and solvent/insolvent transactions – offer valuable options for companies to improve their strategic and financial position. While the choice of mechanism depends on the specific circumstances, their effective implementation is critical to pave the way for recovery and long-term survival.

Conclusion

Navigating the uncertainties and challenges of (di-)stress and crisis necessitates a structured and holistic approach to value preservation.

  • Cash conservation is critical as liquidity is the lifeblood of every company. Various measures are available to increase/accelerate cash inflows and decrease/defer cash outflows.
  • Liquidity crises mostly ensue from performance/profitability issues. Once the cash situation has been stabilised, operational measures such as cost reductions and excess elimination should be taken. Such measures may also improve the liquidity.
  • If the indebtedness situation is inadequate, a financial restructuring to address balance sheet liabilities is required. This may involve modifying existing financing arrangements or taking out new ones, some of which also boost liquidity.
  • Adopting a strategic view, companies may employ mechanisms such as business development and M&A as well as attracting new owners to gain access to markets, technologies, knowledge and financial means. As a last resort, companies may enter into solvent/insolvent transactions to safeguard value for the benefit of creditors.

It is imperative to consider any interdependencies between these areas. For instance, liquidity-generating efforts may have adverse effects on profitability, the increase of which is the aim of operational measures. Equally, strained relationships with stakeholders as a result of short-term measures may lead to less favourable terms at which new investors may be willing to invest, or part of the business may be sold.

Furthermore, while tempting in a crisis, it is essential to not blindly cut costs across the board, but to identify a firm’s differentiating capabilities and rigorously adjust the cost structure in other areas (in line with the Fit for Growth approach developed by PwC Strategy& ) in order not to harm the firm’s capabilities decisive for its success, which would impede a later recovery.

Once the business has been stabiliszed and a turnaround been achieved, the focus ought to shift from preserving value to creating value for corporate stakeholders, e.g. through M&A transactions. A framework such as the PwC value bridge can guide the analysis to identify levers to unleash the full value potential and ensure that value creation is pursued in a holistic manner.

PwC Value Bridge

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Reto Brunner

Partner, Advisory, Zurich, PwC Switzerland

+41 58 792 14 19

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Benjamin Rutz

Director, Business Restructuring Services, Zürich, PwC Switzerland

+41 58 792 21 60

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Kevin Templer

Senior Manager, Business Restructuring Services, Zürich, PwC Switzerland

+41 58 792 14 03

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