Three Insights On How To Lead In Uncertain Times

08 Jun 2020

Since the COVID-19 pandemic took over the world a few months ago, many of the things I usually enjoy about my working life have disappeared. After all these weeks, I am pleased to soon cycle and train ride between the office and home, have personal meetings with our valued clients and enjoy face to face interactions with any of my fabulous 3.300 colleagues. 


Since 1994, when I started working at PwC right out of university, I cannot remember seeing the world being tested in a similar way. This crisis is unprecedented and will affect our daily lives for a long time to come. While my colleagues and I are lucky enough to be healthy and work from home, the last couple of months have brought important learnings about leadership in times of crisis. Today, I’d like to share three of these insights.

Workplace: Leading with digital upskilling

Before we knew that this was to become a global pandemic, we saw colleagues in other territories going into lockdown, temporarily halting the lives they knew. We reacted quickly to the uncertainty of the situation and, as one of the first large organisations in Switzerland, switched to remote work, following our core value of caring for each other by putting safety first.

There is a lot that can be done wrong when going remote: putting off important decisions until “things go back to normal”, creating an “always on” mentality in the virtual space, or missing out on managing expectations amongst employees, clients and leaders.

Thanks to a foray into digitalisation we started several years ago, combined with our existing routine to work remotely, digital upskilling and the appropriate IT infrastructure in place, we managed to avoid most of these issues. What helped us manage the remote work transformation of 100% of our workforce was our short term and long term strategy. Short term, we try to support each other as much as possible, for example:

  • by an adjusted offering to empower colleagues to prioritize their physical and mental well-being also in the home office;
  • with a group of colleagues who created various tips and tricks to make life in the home office easier; or
  • by offering flexible solutions to colleagues with children.

Long term, as we expect more people staying within a remote setting, we are reviewing our onsite and remote culture for the post COVID-19 time:

  • we continuously adjust our remote work policy in compliance with relevant laws and regulations as well as the feedback of our colleagues;
  • we will keep on upskilling colleagues in leadership and adjust learning and development programs to remote settings where needed;
  • we will adjust our hiring process to attract and onboard exceptional remote talent.

 

Communication: Building trust through information exchange

In this moment of uncertainty, regular exchange to keep my colleagues informed and share my thoughts is even more important - therefore I host frequent webcasts and write a personal blog. Building trust through information exchange for me means:

  • acknowledging and communicating how I feel and how I cope with the current situation. It’s something that I have observed to be a leadership trait that is more helpful for others than denying to share what I go through;
  • talking less and listening more. I try to find underlying questions and take more time to answer. Some particularly helpful crisis questions:
    “What is something you have learned during this crisis that you would have never expected?”
    “What is one of the worst things you have ever overcome or endured?”
    “What is one thing you hope remains after this crisis?”
  • recognise my own mistakes and learn from them. 

Strategy: Leading with agility and resilience

Only very few people could have foreseen how serious this crisis would become, and how stressed and scared we all would feel, overwhelmed by worrying about the health of our loved ones, by isolating at home, or by the burden of homeschooling kids and working at the same time.

What makes planning ahead even trickier is that the future seems to happen faster these days. It feels like decades are happening within weeks. Corporate headquarters might become a status symbol more than an actual gathering space. Business travel might be largely replaced by telecommuting. Medical screenings might become a defining norm at work. Automation might be accelerated. And climate change, our largest global challenge to date, might just add more pressure to it all.

But panic is not a strategy. This crisis will end. Our colleagues in other territories have started returning to their offices, and I will ride my bicycle to the train station and take the train to the office soon again. For now, it’s important to find the right way to travel through it and strategise with agility and resilience.

What has been helpful for us to plan ahead is:

  • staying very close to clients and colleagues to know what’s happening on the ground;
  • reemphasising our purpose – “to build trust in society and solve important problems” – and signalling that we are not narrowing our focus, but staying true to our guiding principles;
  • Taking stock of our stakeholders – from clients to colleagues, communities, and society as a whole – identifying their needs and defining how to serve them effectively.

 

Responding to the global coronavirus pandemic

How your company can remain resilient to manage health, liquidity and third-party risks

Download the report

Many of us will talk about this time in grand terms one day. It is a defining, historic moment. But what will each of our roles have been like? How do each of us want to be remembered as leaders, years from now? So, if you look for a good leader these days, just ask yourself: “Why not me?”


#social#

Contact us