We take an AI-first, and human-centred approach to craft tailored commercial, sales & marketing and customer experience strategies to uncover actionable insights and drive business excellence. Leveraging our design thinking methodology, we work closely with our clients to bring these strategies to life.
Generative AI could inject trillions of dollars into the global economy by 2025. It could transform how organizations are identifying, understanding, and engaging with their customers.
GenAI has potential to enhance customer experience and loyalty, by indicating the right service to the right customer at the right time, to improve knowledge of the customer and to increase sales and marketing cost efficiency and effectiveness.
NBA is an AI powered capability which creates personalised customer experiences and meaningful engagement through sequencing of relevant content through appropriate, preferred channels.
This enables companies to become customer-centric and drive efficient marketing automation, effectively resulting in 20-30% improved revenues potentially. It also enables companies to better cross- and upsell and the reduce cost of acquisition of customer.
We enable brands to establish a comprehensive strategy for seamless customer engagement across channels, both online & offline and improve customer engagement & revenues.
This approach involves identifying early business opportunities, selecting suitable technology providers, developing a robust data strategy, and overseeing the solution's design and implementation.
Transform into a customer-driven organisation and create closeness. With the help of our three core offerings you can make change real and lift your products and services to a new level.
Deep-dive into the world of product portfolios and benefit from our comprehensive commercial and product lifecycle management services. We specialise in tailoring pricing, promotion, and channel selection strategies to achieve optimal market reach and uptake. We ensure that all strategies are executed with precision for maximum value realisation – complemented by our expertise in demand forecasting analysis.
For those in the pharmaceutical sector, we offer robust capabilities to meet your unique needs. From navigating the intricacies of health technology assessment to creating integrated digital health solutions, we've got you covered. Our expertise spans health policy, health economics and outcomes research (HEOR), patient advocacy, Market Access, and ecosystem engagement to ensure your product launch and execution is nothing short of excellent.
"Solving important business challenges requires two key factors: the right mindset and state-of-the-art technology solutions. PwC is the partner you can trust to successfully master your digital transformation and to launch a new era for your company."
A multinational reinsurance company wants to develop and implement a clean and systematic market cultivation approach that enables a targeted and individual end-to-end customer experience across all touchpoints. One of the key challenges was the complexity and diversity of the client’s global organisation.
Read how we developed a marketing playbook with tangible and ready to use measures to create an immediate impact in the market.
"Marketing transformation is more than taking marketing activities to a new level and providing tailor-made customer journeys. It’s about putting people centre-stage. Only a change in mindset delivers sustainable results."
Michael Plassmann
PwC supports you in your entire transformation journey – from strategy and execution to platform implementation and integration. Make transformation real.
Your business transformation needs are the reason why we have developed strong alliances with some of today’s leading technology companies, like SAP, Salesforce and Microsoft. By combining PwC’s know-how and experience with our partners’ technology, we can help you solve your most critical business issues. Whether your focus is on moving to the cloud, speeding up innovation, or transforming your business – PwC and our partners are here to assist you.
For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.
Hyperpersonalisation is already radically changing the way industries including online retail and entertainment interact with their customers. It’s also being adopted by companies in pharma and life sciences. What do companies need to do to put hyperpersonalisation into practice?
Hyperpersonalisation harnesses AI and big data to transform linear customer journeys into dynamic experiences across multiple channels. But how can companies in pharma and life sciences also use it to operate more efficiently?
What's on CEOs minds going into 2025?
We used to say omnichannel was about delivering the right message with the right channel at the right time. But guess what: this view is already obsolete. True omnichannel engagement is about connecting with your customers wherever they are.
Bodo Baumeister
Lingli He
