Supply Chain Planning and Execution

Uncover the path to resilience, responsiveness and sustainable value creation – and lay the groundwork for future growth and success.

In an era of unprecedented volatility, complexity and disruption, companies face a dual imperative: to navigate today’s challenges with agility and foresight while capitalising on tomorrow’s opportunities with strategic precision. This also applies when it comes to logistics, supply chain planning and execution, inventory management and procurement.

With companies facing obstacles ranging from supply chain disruptions and shifting preferences to regulatory uncertainties and geopolitical tensions, increasing resilience and accelerating their response to rapidly evolving market environments is an opportunity to transform current planning processes.  

Streamlined integrated planning is a powerful transformative framework that enables organisations to seamlessly integrate data, processes and technology across supply chains. By embracing new technologies and leveraging them effectively, companies can become more competitive and resilient.

Here’s how we can help

At PwC, our Integrated Planning & Execution (IP&E) service empowers organisations to navigate the complexities of modern markets, seamlessly integrating commercial, operational and financial aspects. We do this through a comprehensive approach that unifies strategic planning, demand and supply chain management, financial planning and risk mitigation. It’s this approach, combined with expertise in advanced analytics, machine learning and robust system infrastructure validation, that sets our offering apart in terms of ensuring the reliability and accuracy of data flows across the entire planning ecosystem. By aligning these critical elements, we propel our clients towards agile, data-driven success, fostering growth and sustained profitability through a holistic and agile planning framework.

Our interdisciplinary team collaborates closely with clients to assess their current processes, identify integration gaps and design customised services aligned with business objectives. With proficiency in integrated business planning, demand and supply planning, and portfolio management, we’re able deliver holistic strategies and drive for operational excellence that balance resilience, sustainability and agility.

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Our capabilities

Integrated Business Planning

Synchronise business goals with operational plans. Our team can help you establish cross-functional collaboration and implement integrated planning frameworks and platforms for continuing performance monitoring and course correction beyond your own supply chain organisation.

The answer lies in applying a data-driven integrated business planning concept and investing in advanced analytics tools to monitor market trends, consumer behaviour and supply chain performance in real time. By continuously analysing incoming data, your organisation can quickly identify changes or disruptions in the market and adjust its supply plans accordingly, ultimately making you more resilient and responsive.

Through digitalisation initiatives, IBP enables real-time data sharing and collaboration among stakeholders, breaking down silos and facilitating seamless communication within areas and across organisations. By digitalising planning processes and using advanced analytics, IBP provides stakeholders with comprehensive visibility into demand forecasts, inventory levels, production schedules and supply chain performance metrics, allowing proactive decision-making, risk mitigation and alignment of resources across the value chain.

Portfolio Management Optimisation

Rationalise product portfolios for better alignment with business objectives. Our team can help your company to implement portfolio optimisation techniques to maximise profitability and resource utilisation.  

Organisations frequently experience conflict between the intention of having a large variety of products to compete and capture market share and the desire to reduce inventory costs and avoid obsolescence. This means they have to continuously monitor and optimise their portfolio to find the ideal balance, which in turn involves understanding each stock keeping unit (SKU) and its contribution to the overall performance of the portfolio. This is done through a combination of metrics – including margin – so that the impact can be understood from multiple perspectives and action can be taken. We can help your organisation to strike the right balance between product variety and operational efficiency.

Demand Planning Excellence

Leverage advanced analytics and market insights to forecast demand accurately. Our team can help you to develop robust demand planning strategies, including planning calendar, demand segmentation and forecasting methods ensuring your business is ahead of customer needs.  

In today’s dynamic and interconnected business landscape, effective demand planning is essential for organisations seeking to optimise their operations, manage resources efficiently and meet customer expectations. To ensure that the input into your demand planning is accurate, you must:

  • Enhance data quality and integration, ensuring the availability and accuracy of data from various sources and implementing robust data integration techniques to provide a single source for demand planning.
  • Utilise advanced analytics and technology, using machine learning and predictive modelling techniques to improve demand forecasting accuracy, scenario modelling capabilities, and automated workflows to streamline the planning process.
  • Implement agile and adaptative processes, embracing agility and flexibility to enable rapid adjustments and course corrections in response to changing market dynamics and unforeseen events; implementing agile methodologies such as iterative planning, continuous feedback loops and scenario-based planning to improve responsiveness and resilience.

By segmenting your customer base into distinct groups based on relevant characteristics, you can better understand the unique needs and preferences of each group. This enables you tailor your demand forecasts to account for variations in demand across different segments, leading to more accurate predictions. Moreover, utilising AI algorithms such as machine learning models can enable you to analyse large volumes of historical sales data, market trends and external factors to identify patterns and correlations, generating forecasts with greater accuracy and adaptability, continually refining predictions as new data becomes available.

Strategies such as integrating real-time data, utilising flexible forecasting models and fostering cross-functional collaboration can equip your teams with the necessary tools to boost agility. By incorporating multiple demand scenarios, dynamic regression models or machine learning algorithms, teams can develop multiple demand scenarios and rapidly adapt to changing conditions and incorporate new information. Additionally, iterative improvement processes enable you to continuously refine forecasts based on actual performance and market feedback, facilitating quick responses to market fluctuations and customer demands.

Supply Planning

Streamline production scheduling and inventory allocation to meet demand fluctuations efficiently and enhance visibility of upstream processes for proactive risk management and mitigation.  

You can do this by structuring supply chain processes, systems and networks to be flexible and adaptable to changing market conditions. Some of the key components of agile supply planning are:

Scenario planning: Developing contingency plans and simulating various scenarios such as changes in demand, supply disruptions or shifts in market dynamics can prepare your teams to anticipate potential disruptions and proactively identify vulnerabilities and develop strategies to mitigate risks.
Collaborative partnerships: Fostering strong partnerships with key suppliers and distributors across the supply chain to share information, align goals and harness each other’s strengths and resources to respond more effectively to changes in demand or supply.
Flexible manufacturing processes: Implementing manufacturing processes that can adjust production levels and product configurations in response to changes in either supply or demand. Using modular production systems or advanced manufacturing technologies such as 3D printing can boost manufacturing flexibility.

Digital Supply Chain & End-to-End visibility

Digitise and fully integrate your supply chain to improve visibility, agility and decisionmaking. Our team can help you to transform your supply chain so that it’s connected and data-driven, and align your planning practices with the right technology enablers.  

Supply chain leaders are constantly under pressure to contribute to cash flow by reducing inventory. Our team can help your organisation assess the best approach to reducing inventory costs by means of various measures:

  • Structural network changes: Optimising your supply chain network by consolidating suppliers, warehouses and distribution centres to reduce inventory holding costs; using cross-docking facilities to minimise inventory storage time and handling costs.

  • Review production parameters: Analysing production parameters such as batch sizes and production schedules to align with demand variability; calculating economic order quantity (EOQ) and minimum production quantities (MPQ) to determine order quantity that minimises total inventory costs, ensuring efficient production runs while avoiding excessive inventory buildup.

  • Inventory level calculation: By strategically implementing adequate measures such as safety stock levels and reorder points to trigger replenishment orders in your operation, you can reduce inventory costs while maintaining high service levels. More sophisticated methods are also being applied in many operations, for instance using multi-echelon inventory optimisation (MEIO) based on advanced algorithms, balancing inventory levels across multiple nodes in the supply chain, taking interdependencies and constraints into account.  

Inventory optimisation poses significant challenges, ranging from data quality issues to regulatory compliance requirements. Traditional approaches often struggle to manage the complexities of master data and demand forecast uncertainties. However, by leveraging advanced algorithms and data analytics, AI can enhance inventory management processes:

  • Data quality improvement: AI algorithms can be employed to identify and rectify errors in master data. Machine learning models can detect patterns of inaccuracies or inconsistencies, allowing the automatic correction or flagging of problematic data points.

  • Data synchronisation: AI-powered systems can automate the synchronisation of master data across multiple systems in real time by understanding and interpreting updates from various sources.

  • Complexity management: Techniques such as deep learning can extract relevant features from complex data structures, processing and analysing large datasets with numerous attributes, hierarchies, and relationships.

  • Inventory optimisation: AI-powered optimisation algorithms can dynamically adjust inventory levels based on changing demand, supply and regulatory constraints, balancing the trade-offs between inventory costs and service levels to optimise inventory allocation across the network.

Success stories

We offer clients across industries a suite of supply network and distribution services. With our deep industry knowledge we can help you bring the right product to the right place within the right timelines. We have a practical track record in bringing value to clients with use cases such as the following:

Client challenge: biopharmaceutical company

Our client was embarking on a journey to step-change its current planning process. The aim was to have a cross-functional impact, for example with an improved response to fluctuating market demand and increased operational resilience. There were a number of key challenges:  

  • Multiple iterations and misalignment in the end-to-end planning process 

  • The challenge of achieving a shared vision across commercial, operational and financial dimensions

  • Ensuring that digital solutions were implemented in line with business requirements and the existing system architecture  

PwC’s Approach and Solution

We helped the finance organisation design an IBP blueprint to achieve an automated monthly forecasting solution for full P&L. This entailed outlining end-to-end planning flow across commercial, operational and financial dimensions, defining potential system architecture (including piloting new solutions or leveraging existing ones) and defining an implementation and scalability roadmap (including a project management structure). The IBP solution had a number of key components:

  • A machine-learning-based sell-out forecasting solution leveraging sales data and additional demand-influencing factors such as promotional data, epidemiology, etc. The solution was built and piloted in three countries, achieving an increase in forecast accuracy of around 9-12 ppts
  • A demand forecasting solution: Inputting sell-out forecasts combined with additional factors (such as historical sell-in data and trade inventory) to generate a sell-in forecast. The sell-in forecasting solution was built on the existing system
  • A supply planning solution: The existing solution was leveraged to convert unconstrained demand into constrained demand allowing the generation of a gross margin forecast
  • A financial planning solution: Cost-specific prediction methodologies are used to forecast remaining P&L lines. We assessed and designed cost prediction methods with an in-house data science team for each P&L line.

Integrated Business Planning

Forecast accuracy

Client challenge: medical technology company

Our client had aggressive business objectives and required robust supply chain planning and inventory management capabilities to meet them, while facing several challenges:

  • High degree of complexity in terms of customers and products
  • Lack of supply chain planning capabilities
  • Lack of performance

PwC’s Approach and Solution

We assessed and benchmarked our client’s capabilities against peers and helped define the target state as a basis for determining key supply chain capabilities. In a series of workshops, we and the client identified 20-plus initiatives to close gaps and defined six high-priority initiatives to improve operational performance, including:

  • Strategic enablers: Established a shared set of KPIs and targets across functions to ensure accountability and drive continuous improvement
  • Demand planning: Standardised demand & supply planning processes and developed forecasting toolkit with detailed process maps and roles and responsibilities, including KPI targets
  • Inventory management: Defined a process to manage inventory at risk (shelf-life/expiry) and a global inventory policy to support regional replenishment strategies.

Contact us

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Our experts

Wolfram Koester

Partner, Supply Chain & Operations, PwC Switzerland

+41 58 792 10 72

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Christoph Wellinger

Senior Executive Advisor, Supply Chain & Operations, PwC Switzerland

+41 58 792 12 99

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