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With uncertainty the new normal, leaders must look beyond the business cycle to see the bigger picture.
Uncertainty can paralyse. Or it can galvanise into action. With unpredictability growing and digital rewriting the rules of success and survival, we’re at one of those junctions in history where a courageous, positive response to uncertainty could make or break a business.
Businesses in Switzerland are essentially optimistic about growth prospects at home, but concerned for the rest of the world. The graph (Figure 1) mapping Swiss leaders’ responses to PwC’s latest CEO Survey reveals a raft of issues potentially clouding the horizon. While these concerns are less pronounced than the global average, they have to be addressed and overcome.
Typical Swiss attributes such as prudence and caution might not be the best response to current fears of an economic slowdown. At PwC we’ve found that companies with a clear outlook and a proactive strategy are more resilient and competitive. So we draw on advanced analytics, industry knowledge and scenario planning with our proprietary tools to help our clients ask the right questions and plan their course to success.
Want to find out more about how PwC can help you use uncertainty as a springboard to growth? Explore our site and call us if you want to continue the conversation.
Figure 1: How concerned are you about the following threats to the growth prospects of your company?
CEOs in Switzerland are most concerned about over-regulation.
How should leaders manage in the face of uncertainty? Rather than simply reacting instinctively and responding to the informational noise, they can move swiftly and proactively to chart a new course — and capitalise on dislocations in the market. Six levers allow organizations to be more resilient and agile.
Read "How to succeed in uncertain times" on strategy+business
Access the article here
In previous economic cycles, companies prepared for a period of muted growth by cutting costs and scaling back investments. This time is different. Growth is slowing as a major disruption is underway — the Fourth Industrial Revolution. The right digital investments now could pull you ahead of your competitors.
Read how you can "Use technology to accelerate through uncertainty" on strategy+business
Access the article here
A strategy of internationalisation — making operational footprints more flexible and regional — can allow companies to manage rapid geopolitical shifts. At the same time, governments can foster economic growth by ensuring stability and opportunity.
Discover how internationalization can help businesses rethink "Growth strategies for an uncertain world" on strategy+business.
Access the article hereLatest insights and trends to help you succeed in uncertainty
In a volatile market environment, leaders need to proactively position their organization for success. Economic, regulatory and technological shifts may cloud decision-making, but scenario planning and the agility to pivot can create competitive advantage.
Explore our insights collection below for more on this topic.
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We encourage clients to challenge old assumptions about how to respond to uncertainty. We help them make the right decisions on the basis of the facts and exploit the potential of digital to seize control of their future.
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