Be transformative

Stay one step ahead of disruption

Become a transformative enterprise 

Disruption is the new normal. In fact, according to our 27th Annual Global CEO Survey, 45 percent of CEOs in Switzerland believe that their company will not be viable in ten years if it stays on its current path. But transformation can be turbulent and lengthy, making it critical to navigate change effectively.

At PwC, we specialise in guiding companies through this process, ensuring that they’re not just equipped for the present but also ready for the future. By building a solid foundation for your business, we enable you to continuously adapt and innovate. Our expertise in strategic planning, cloud technology, and fostering an innovative culture is all aimed at making transformation a natural part of how you do business.

«We help you reinvent your business model to achieve sustained growth and stay ahead in a rapidly evolving landscape.»

Prafull SharmaCloud & Digital Leader, PwC Switzerland

How we can help

In today’s fast-paced and ever-changing business environment, staying ahead requires a holistic and adaptive approach. Our offerings are designed to turn challenges into opportunities. Leveraging cutting-edge technology, deep industry insights, and a global network of experts, we guide you through every step of your transformation journey. Our tailored, actionable solutions drive growth, improve agility, and ensure you’re ready for the future.

Don’t just transform. Become transformative. Today.

45% of CEOs believe their company will not be viable in ten years if it stays on its current path.

PwC's CEO Survey 2024

We turn companies into digital champions

Adapting to rising customer expectations

Creating a future-ready workforce

Make your climate actions count

Unlocking finance’s strategic potential

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Transformation success stories

Find out how we have helped our clients across a wide range of industries to move beyond transformation and become transformative businesses.


Moving to the cloud is a complex task for any organisation, but especially for professional services firms such as PwC. Read about the challenges we faced and how we became a pioneer in cloud adoption.

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In collaboration with PwC, the Swiss stock exchange has developed a pioneering software for trade monitoring. Prometheus is AI-based, and reliably identifies patterns that indicate insider trading and market manipulation.

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In the pharmaceutical industry, data has become the new currency that drives innovation, efficiency, and better patient outcomes. The need for a well-defined data strategy is imperative. Read about the key elements of a robust data strategy and how it can be a game-changer.

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Digital technologies are changing our lives, raising expectations regarding convenience, speed, and personalisation across all sectors. This is also true for non-profit organisations (NPOs). Find out how we’re helping NPOs keep up with their customers.

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We helped a leading premium car manufacturer implement a digital marketing strategy – increasing click-through rates on selected campaigns by up to 160% and significantly reducing scatter loss and company-wide costs.

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Our client, a large international reinsurer, wanted to transform and strengthen its marketing function with the goal to become the preferred risk partner for its global customers and deliver sustainable profits to its shareholders. Read how our client achieved these goals with our playbook.

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How do you market a new pharmaceutical product in a rapidly changing industry and a complex regulatory environment? Read how we developed a new go-to-market approach for a large international pharma player.

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Our approach to transformation:
People-led and tech-powered

Our transformation approach combines deep industry knowledge with leading technology partnerships to address your business challenges holistically. We act as a sparring partner with a deep understanding of the full business context, drawing on our network of experts in areas such as strategy, HR, IT, legal, and analytics. This multidisciplinary support helps us to innovate beyond traditional boundaries and deliver meaningful change. By integrating PwC’s expertise with technology from partners such as Salesforce, SAP, Microsoft, and Adobe, we offer a people-led, technology-enabled strategy tailored to your specific transformation needs.

From building the right infrastructure for transformational tech to fully integrating cloud into your core processes, these 5 cornerstones (tailored by industry), and our industry community of solvers and specialists, global network and ecosystem of Alliances can help you innovate at pace and reinvent at scale.

Clear value creation strategy

An enterprise wide strategy which encompasses business model reinvention at its core - enabling you to serve customers in a new way; look at new products and services; whilst staying one step ahead on how you respond to market forces and competitive pressures.

Fit for Growth operating model

Ensuring that your organisation has the right operating model in place to succeed  - our industry-led community of solvers will ensure that your organisation, processes and systems allow for growth, and are agile enough for ever-changing landscapes.

Integrated technology

Helping build the right infrastructure for transformational technology - which is focused on customer value and real outcomes; is agile to allow you to leverage the newest, emerging technologies and is fully integrated with our alliance and ecosystem partners to create an environment for unstoppable reinvention.

Engaged workforce

Preparing your people for innovation by developing a holistic workforce who are connected and equipped to deliver on your organisation’s purpose, values and culture.

Always-on transformation

Be primed and ready to react and reimagine outcomes - from new experiences to new products - with a team ready to transform.


This might also interest you

For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.

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Contact our transformation experts

Prafull Sharma

Partner, Cloud & Digital Leader, PwC Switzerland

+41 58 792 18 72

Email

Bodo Baumeister

Partner Advisory | Basel, PwC Switzerland

+41 58 792 1505

Email

Michele Ferrari

Partner, Finance & Technology Consulting, Zug, PwC Switzerland

+41 58 792 69 18

Email

Christophe Bourgoin

Partner, Finance Transformation Platform Leader and Sustainability Platform Leader, Zurich, PwC Switzerland

+41 58 792 25 37

Email

Myriam Denk

Partner, People and Organisation, Zurich, PwC Switzerland

+41 58 792 26 53

Email

Tobias Sattler

Director, People and Organisation, PwC Switzerland

+41 58 792 91 44

Email