Build trust to protect and power your business

Empower your business today and shape your future success

94%

of investors believe corporate reporting contains at least some level of greenwashing

PwC Global Investor Survey 2023
65%

of Swiss executives have distinctly marked cyber risks as their top mitigation priority

PwC Global Digital Trust Survey 2024
40%

organisations have enhanced their risk management to strengthen customer trust and regulatory compliance

PwC Global Risk Survey 2023

Trust is the link that connects your organisation, your customers, your stakeholders, and the world.

In today’s dynamic business environment, characterised by geopolitical uncertainty, global warming, digital transformation and demographic change, trust is more important than ever.

The rapid pace of digitalisation and new regulatory demands has widened the trust gap, making it increasingly difficult to build and maintain. In an era marked by Gen AI advancements and pressing issues like climate change, trust remains the foundation of successful relationships and sustainable growth, yet it is easier to lose.

PwC is commited to closing this gap by offering reliable and transparent information and solutions, leveraging new technologies, and ensuring a supportive working environment. Our strategy focuses on continuously strengthening trust through innovation in service delivery, quality, and investment in technology and people. 

That’s why we bring together multi-disciplinary expertise, deep technical knowledge, and real-world objectivity to help you build trust where it’s needed most – to protect the business you are, while empowering the business you can be.
 

Why trust matters

Trust is essential. Your customers feel it, your employees expect it, and your investors demand it. However, in today’s world, from GenAI to climate issues, trust is increasingly difficult to earn and easily lost. A lost reputation means lost opportunities. Companies that fall short of their potential face long-term setbacks. And rebuilding trust is far more challenging and costly than establishing it in the first place.

Trust impacts every facet of business, influencing stakeholder relationships, brand reputation, and financial performance. According to PwC’s 2024 Trust Survey, 93 percent of business executives say that “the ability to build and maintain trust improves the bottom line”. Trust contributes to better financial outcomes by increasing investor confidence and reducing the cost of capital.

Trustworthy organisations are better equipped to manage risk and manage crises. Trust ensures reliable communication, which boosts transparency and effective decision-making. High trust organisations have robust risk management frameworks in place to identify and address threats early. In the event of a crisis, they benefit from greater stakeholder support, enabling swift recovery and continuity.

New technologies and expert knowledge are essential for transparency and trust. At PwC, we are redefining assurance to build trust in what matters to stakeholders. Our human-led, tech-powered approach ensures that assurance plays a central role in driving trust in every aspect of business operations.

A trustworthy reputation helps to attract top talent and foster a loyal, motivated workforce. The survey reveals that 42 percent of executives mention productivity as the biggest risk when employees don’t trust their employer. The risk is not just that people will leave, but that they stay and work half-heartedly.

Trust drives customer satisfaction and retention, leading to repeat business and positive referrals. According to the survey, 42 percent of executives cite customer engagement as the biggest risk when customers don’t trust a company. Consumers also spend more at companies they trust – 46 percent buy more, and 28 percent pay a premium. Additionally, four in ten customers no longer purchase from a company due to a lack of trust.

How we can help

Because building trust has been PwC's core value for decades.

Our industry experts provide reliable data, drive innovation, and manage risks, ensuring you have the power to execute your transformation effectively. From shaping the case for change to establishing new governance methods, we integrate trust at every step, helping you navigate emerging risks and regulations.

With us, you get high-quality, verified information essential for making value-driven decisions and achieving lasting success.

Safe and savvy: we help you work around the risks and proactively combat cyberattacks and threats.

Assuring a secure and prosperous future by helping you navigate complex financial, regulatory and technological challenges.

Powered by technology-driven forensic intelligence and analytics, we help you reduce the risk of fraud, economic crime and disputes.

One Team. One Platform. One Approach.

Smart technology for a smarter business.

Make your climate actions count. With targeted, tailored solutions.

Be transformative: stay one step ahead of disruption.

Put the customer at the core of your business. Then see what happens.

< Back

< Back
[+] Read More

Related content

Stay informed with the latest insights and trends on trust in business. Explore our reports, articles, and thought leadership pieces to understand the evolving landscape of trust and how it impacts your business.

Contact us
Andrin  Bernet

Andrin Bernet

Managing Partner, Leader Assurance & Member of the Management Board, PwC Switzerland

Christophe Bourgoin

Christophe Bourgoin

Partner, Finance Transformation Platform Leader and Sustainability Platform Leader, PwC Switzerland

Dieter Wirth

Dieter Wirth

Managing Partner; Leader Tax, Legal & HR Services Switzerland, PwC Switzerland

Dominik Hotz

Dominik Hotz

Managing Partner, Advisory and Consulting Leader, PwC Switzerland

Dominik has extensive experience in advising Health clients on corporate and commercial strategy, transactions and operational improvement programs. He has been working in Life Sciences for more than 20 years and is a Partner at PwC Switzerland since 2013. Prior to joining PwC, he worked in Private Equity, led the finance function of a biotech company and worked for a global pharma company.