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Just like people, companies’ needs, priorities and challenges evolve with their stage of development. Start-ups are busy exploring. They’re finding out what works and striving to grow and make their presence felt while growth companies have proven their ability to fend for themselves, but need to keep up the momentum, possibly in the face of new competition from unexpected quarters.
On the other hand, mature businesses have proven their abilities, but have to be constantly vigilant to maintain their success and adapt as the world around them changes. They may also feel the greater responsibility that comes with maturity, influence and prominence: the pressure to lead by example and build on a hard-won legacy.
And of course at almost any stage of its development, a business might find itself at one end or the other of a deal – which brings a whole new set of challenges.
To achieve their goals at each of these stages, businesses need different employees with different talents. And they need a different compensation strategy to attract, retain and motivate them.
The challenge for start-ups is to get the right skills on board and foster an entrepreneurial spirit. At this stage maintaining liquidity is imperative, so incentives that promise a share in future success without exhausting present cash reserves might well be the way to go.
Growth companies need to consolidate and formalise their relationships with employees, which is likely to involve defining a compensation philosophy, principles and policy and designing and implementing an incentive plan that not only motivates and retains employees, but also meets increasingly complex legal, regulatory and reporting requirements.
Mature organisations have to make these arrangements even more formal, and may well need guidance on their compensation committee, compensation governance and disclosure, as well as with compensation analysis and benchmarking.
Organisations involved in deals will probably need help with reviewing existing incentives and designing and implementing retention plans to make sure the new structure has the talent to sustain it and thrive.
PwC’s compensation management and consulting team has been through an evolution of its own, and can now offer a comprehensive mix of skills and know-how that can be adapted and evolved to support organisations as they mature and develop.
Below you’ll find a range of compensation design, implementation and maintenance services spanning the entire life cycle of your company. Remember that while the services are broadly matched to specific degrees of maturity, at any specific stage of your company’s development you may also require support in other areas as well.
Additionally, as employers are increasingly navigating multiple jurisdictions with numerous tax and regulatory authorities, our team can help navigate these complexities whilst maximising the benefits for both people and business.
When companies reach a mature stage, their essential needs are to align compensation structure with market practice and a pay for performance philosophy as well as adhere to additional governance and compliance requirements. To support mature companies achieve these objectives, we propose a panel of diverse products listed below.
Managing Director, People and Organisation, PwC Switzerland
Tel: +41 79 734 06 68