How to develop digital health solutions We surveyed top pharma and MedTech professionals to uncover strategies and key challenges in digital health commercialisation.
How to make digital health stick The growth of digital health solutions has accelerated rapidly in the post-COVID era. But while there are plenty of innovative ideas in development, many...
Customer-centric digital health solutions This article addresses challenges in launching digital solutions and provides strategies for a tailored Go-to-Market approach to boost customer uptake.
Medtech - an industry bound for new business models Established Medtech companies need to innovate to compete in the digital healthcare era. Here's our take on how to create successful #newbusinessmodels.
