How to develop digital health solutions We surveyed top pharma and MedTech professionals to uncover strategies and key challenges in digital health commercialisation.
How to make digital health stick The growth of digital health solutions has accelerated rapidly in the post-COVID era. But while there are plenty of innovative ideas in development, many...
Go-to-Market strategy for customer-centric digital health solutions In recent times, digital solutions have taken the pharma and medtech industry by storm. While commercial teams have an intensive track record of successfully...
Medtech - an industry bound for new business models Established Medtech companies need to innovate to compete in the digital healthcare era. Here's our take on how to create successful #newbusinessmodels.
